Ivey Business School (Canada)
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Environmental Compliance at Suncor Energy's Firebag Facility
Stephanie Bertels; Connie Van der Byl; Frances BowenCase IVEY-9B13M032-EStrategyIn 2008, the incoming vice-president in situ of Suncor Energy is faced with problems of underperformance at a new facility that uses the innovative in situ technology. This technology accesses bitumen in reservoirs too deep for traditional mining practices to recover. Although it is deemed less harmful to the environment than surface mining, in situ technology does create more greenhouse gas and sulphur dioxide emissions, but these can be control...Starting at €8.20
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ING Bank of Canada (A): El Lanzamiento de un Banco Directo (Spanish version)
Adrian B. RyansCase IVEY-9A99AS10Entrepreneurship, MarketingEl equipo de direccion de ING Bank of Canada estaba preparando el lanzamiento del primer banco de descuento en Canada. Inicialmente, el banco planeaba servir a sus clientes usando el correo y el telefono. Mas tarde, planeaba suplementar el servicio de banca telefenica con un sistema interactivo de respuesta por voz y un servicio basado en la Internet. ING esperaba atraer clientes al ofrecerles un significativo aumento en la tasa de interes en sus...Starting at €8.20
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Nintendo - El Lanzamiento Del Game Boy A Color (Spanish version)
Robert J. Fisher; Adrian B. RyansCase IVEY-9B01AS13MarketingNintendo Co. Ltd. es un líder mundial en la industria de los videojuegos. En 1998 la versión a color del Game Boy de Nintendo era lanzado simultáneamente en Norte América y Europa, y sería uno de los lanzamientos de producto más importantes de Nintendo a la fecha. El presidente de Nintendo de Canadá debe desarrollar un plan de marketing que genere la mayor rentabilidad posible.Starting at €8.20
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Paul Hardy Design Inc.: A Pandemic Pivot in Luxury Fashion and Interiors
Connie Van der BylCase IVEY-W26390-EStrategyPaul Hardy parlayed a degree in fashion and an early-career job as a personal shopper at high-end retailer Holt, Renfrew & Co., Limited (Holt Renfrew) into a successful career as a Canadian luxury-goods fashion designer. He was a survivor in the industry, adapting to various exogenous shocks, most recently COVID-19. The pandemic resulted in the cancellation of events and social gatherings at places where women typically wore his designs. In addit...Starting at €8.20