HBSP (USA)
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Dendrite International (Spanish Version)
Cespedes, Frank V.; Bell, MarieCase HBS-507S07MarketingDendrita International es un proveedor $ 23 de millones (1992 ingresos) de software de automatización de ventas para las compañías farmacéuticas en Europa, Japón y Estados Unidos. La estrategia de la firma ha dependido de ser un proveedor de servicio completo a las empresas multinacionales. Inminentes cambios en la industria farmacéutica, así como los desarrollos tecnológicos y competitivos, han planteado cuestiones relativas a los mejores medios...Starting at €8.20
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Constellation Brands' Investment in Canopy Growth: Aiming High
Gilson, Stuart C.; Abbott, Sarah L.Case HBS-220044-EFinanceIn 2017, Constellation Brands, the U.S. based beverage company, acquired a 9.9% equity interest in the Canadian marijuana company, Canopy Growth. In 2018, Constellation announced a subsequent investment in Canopy-taking its ownership interest to 37%. However, Canopy's performance had been volatile and net losses had increased since the investment. In an effort to get into the cannabis market early, had Constellation Brands been too early?Starting at €8.20
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Pricing, Profits and Customer Value (Spanish version)
Cespedes, Frank V.; Shapiro, Benson P.; Ross, Elliot B.Case HBS-818S09StrategyThis note discusses how some firms (start-ups and established companies) maximize customer value and profits via their pricing processes. It is aimed at companies that compete on the basis of performance initiatives rather than absolute cost advantages and low price. It is suitable for use in courses or modules in Pricing, Entrepreneurial Management, Strategy, or Marketing.Starting at €8.20