HBSP (USA)
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Comercializando la Liga Nacional de Hockey
Rangan, V. Kasturi; Bell, MarieCase HBS-503S54MarketingUna tercera parte de los equipos 24 de la Liga Nacional de Hockey (NHL) no son rentables. Otro tercio son poco rentable. Este caso proporciona los antecedentes y estudios de mercado para ayudar a los directivos de las decisiones maquillaje NHL pertenecientes a cómo les gustaría hacer crecer la base de fans. Las dos opciones bajo consideración son publicidad de la red y de base comercialización.Starting at €8.20
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Dendrite International (Spanish Version)
Cespedes, Frank V.; Bell, MarieCase HBS-507S07MarketingDendrita International es un proveedor $ 23 de millones (1992 ingresos) de software de automatización de ventas para las compañías farmacéuticas en Europa, Japón y Estados Unidos. La estrategia de la firma ha dependido de ser un proveedor de servicio completo a las empresas multinacionales. Inminentes cambios en la industria farmacéutica, así como los desarrollos tecnológicos y competitivos, han planteado cuestiones relativas a los mejores medios...Starting at €8.20
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Lind Equipment
Ruback, Richard S.; Yudkoff, RoyceCase HBS-212012-EFinanceLind Equipment failed to meet its loan covenants with its senior bank lender in the summer of 2008, just six months after it was acquired. While the senior bank debt comprised only 6% of the capital used in the acquisition and was fully secured, it exercised its right to stop payments to Lind's subordinated lender that funded about 40% of the acquisition, pushing that debt into default as well. These financial problems were the result of declinin...Starting at €8.20
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Baskits Inc.
Ruback, Richard S.; Yudkoff, RoyceCase HBS-217001-EEntrepreneurshipSoon after Robin Kovitz (MBA 2007) acquired Baskits Inc., the largest gift basket company in Canada, she became convinced that the business needed to make significant operational improvements. In her first year as CEO, she introduced an ERP system to help with sales and purchasing, and relocated the business to a more efficient facility. She wondered if she moved too quickly.Starting at €8.20
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Lind Equipment, Teaching Note
Ruback, Richard S.; Yudkoff, Royce; Rosenfeld, AhronTeaching Note HBS-218119-EFinanceTeaching note for case 212012.Starting at €0.00
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Baskits Inc., Teaching Note
Ruback, Richard S.; Yudkoff, Royce; Rosenfeld, AhronTeaching Note HBS-220086-EEntrepreneurshipTeaching note for case 217001.Starting at €0.00