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Dendrite International (Spanish Version)
Cespedes, Frank V.; Bell, MarieCase HBS-507S07MarketingDendrita International es un proveedor $ 23 de millones (1992 ingresos) de software de automatización de ventas para las compañías farmacéuticas en Europa, Japón y Estados Unidos. La estrategia de la firma ha dependido de ser un proveedor de servicio completo a las empresas multinacionales. Inminentes cambios en la industria farmacéutica, así como los desarrollos tecnológicos y competitivos, han planteado cuestiones relativas a los mejores medios...Starting at €8.20
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Integrating Beam Suntory (B)
Fubini, David G.; Abdelal, Rawi; Lane, DavidCase HBS-421004-ELeadership and People ManagementSupplements (A) case: The spring 2014 acquisition of U.S. alcoholic spirits maker Beam Inc. by Japan's Suntory Holdings vaulted Suntory from 15th to third-largest international spirits company in the world. Yet Suntory had borrowed nearly the entire $16 bStarting at €5.74
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Pricing, Profits and Customer Value (Spanish version)
Cespedes, Frank V.; Shapiro, Benson P.; Ross, Elliot B.Case HBS-818S09StrategyThis note discusses how some firms (start-ups and established companies) maximize customer value and profits via their pricing processes. It is aimed at companies that compete on the basis of performance initiatives rather than absolute cost advantages and low price. It is suitable for use in courses or modules in Pricing, Entrepreneurial Management, Strategy, or Marketing.Starting at €8.20
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El Crisantemo y el Dragón: JAFCO Asia en China
Abdelal, Rawi; Lane, DavidCase HBS-708S25EconomicsEn el otoño de 2002, JAFCO Asia, una subsidiaria de JAFCO Co., Ltd., se convirtió en la primera firma de capital privado extranjero para abrir una oficina en el Parque Científico de Haidian de Beijing. JAFCO fue la firma de capital privado sólo en japonés que operan en China. Como tal, Director de Vincent Chan observó, "JAFCO es el puente entre Japón y China." Sin embargo, bajo ese puente las aguas parecían cada vez más agitada. Mientras que la r...Starting at €8.20
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Crisis and Reform in Japan's Banking System (B)
Porte, Thierry; Abdelal, Rawi; Alfaro, Laura; Schlefer, JonathanCase HBS-710037-EEconomicsIn 1997, amidst Japan's ongoing financial problems, Prime Minister Ryutaro Hashimoto sought to restructure the financial sector to make it more transparent and globally competitive. He hoped that this effort, dubbed the "Big Bang" after the British financial restructuring of a decade earlier, would prove as successful. But the financial problems, which seemed to have abated, looked as if they might be worsening. Thus, Hashimoto had to weigh prior...Starting at €5.74
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Integrating Beam Suntory (A)
Fubini, David G.; Abdelal, Rawi; Lane, DavidCase HBS-421003-ELeadership and People ManagementThe spring 2014 acquisition of U.S. alcoholic spirits maker Beam Inc. by Japan's Suntory Holdings vaulted Suntory from 15th to third-largest international spirits company in the world. Yet Suntory had borrowed nearly the entire $16 billion purchase price,Starting at €8.20