Ivey Business School (Canada)
-
eLengo: Building Business Models to Address Macro-Opportunities (B)
Nicole R.D. Haggerty; Trevor WrightCase IVEY-9B19E015-EEntrepreneurship, Information Technologies, StrategyWith his primary research on the Kenyan agricultural market completed, the entrepreneur needed to analyze the new data using design-thinking frameworks, and then formulate a value proposition that used his resources and processes to address the large-scalStarting at €5.74
-
Uber Africa: Making Cash and Alternative Payments Work in Kenya through Contextual Leadership
Caren Scheepers; Anastacia MamaboloCase IVEY-9B19M019-EEntrepreneurship, StrategyOn September 30, 2017, the general manager (GM) of Uber Technologies Inc. (Uber) for sub-Saharan Africa, arrived in Nairobi, Kenya, and paid for his Uber service with cash. This functionality of the Uber app represented a new business model for Uber. The GM had to convince global management of the business case for offering cash payment options in Africa; he did so by conducting experiments and showing data that indicated rider numbers had triple...Starting at €8.20
-
eLengo: Building Business Models to Address Macro-Opportunities (A)
Nicole R.D. Haggerty; Trevor WrightCase IVEY-9B19E014-EEntrepreneurship, Information Technologies, StrategyBy the end of 2018, a recent business program graduate had found that his first social enterprise had been a success, and he wanted to start his next venture in the Kenyan agricultural market. He identified three challenges in this area—climate change, laStarting at €8.20