Ivey Business School (Canada)
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City Furniture and Mattress
W. Glenn Rowe; Bobby Singh-Randhawa; Karin SchnarrCase IVEY-9B11M102-EEntrepreneurship, StrategyThe majority owner and general manager of City Furniture and Mattress (CFM) needed to make several decisions that would determine the company’s strategy. CFM had continued to grow in terms of sales, but the general manager and his father, also an owner and manager at CFM, were concerned with profitability and the increasing competition from local and big-box stores. The general manager looked at several options including capital investment, expan...Starting at €8.20
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La Liberte Newspaper
Satyendra Singh; Martine MorinCase IVEY-9B07A007-EEntrepreneurship, Marketing, StrategyThe director of La Liberte, a French not-for-profit weekly newspaper, needed to revitalize the newspaper as sales had been declining consistently for the past 15 years. The newspaper's mission was to serve the French community in Manitoba, Canada. Survival of a French newspaper was essential for the French culture in the community. To reverse the negative sales trend, the director conducted a survey. Based on the findings of the survey, the direc...Starting at €8.20