Ivey Business School (Canada)
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HuStream Technologies Interactive Video
Barbara L. Marcolin; Kathryn Brohman; Ning Su; Norine Webster; Laura MarcolinCase IVEY-9B14E008-EEntrepreneurship, Information Technologies, StrategyA management consulting team has been hired to advise HuStream Technologies on a new business model and target market. HuStream operates a service-based business model, providing customers with fully produced interactive video content. In the founders’ efforts to transition to a product-based business, they have built a cloud-based platform to provide easy accessibility to their company’s products and services. Using that platform, clients can pr...Starting at €8.20
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Atotam Productions: Bridging the Gap Between the Oil and Gas Industry and First Nation Communities
Victor Bilodeau; Don DiduckCase IVEY-9B20M153-EEntrepreneurship, StrategyThe president of Atotam Productions, a media production company near Edmonton, Alberta, Canada, was dedicated to helping industry meet its social licence to operate by creating positive stories of existing and mutually beneficial media projects. He wantedStarting at €8.20