IESE (España)
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Santander-Serfín: Revitalizing the Payment Systems Business
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-EMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Santander-Serfín: Revitalizing the Payment Systems Business (Portuguese Version, Brazil)
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-PBMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Santander-Serfín: revitalizando el negocio de medios de pago
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190MarketingEn junio de 2001, Ramón Tellaeche, director general de mercadotecnia y productos del Banco Santander Serfín en México, se planteaba la estrategia comercial que la división de medios de pago debía seguir en los próximos meses para lograr unos ambiciosos objetivos comerciales. Marcial Portela, director general de la división América del Grupo Santander había marcado el objetivo de duplicar la cuota de mercado de tarjetas de crédito en el plazo de u...Starting at €8.20
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Strategic Purchasing in Haiti to Improve Health: Why pay for inputs when you can pay for results
Eichler R.; Savedoff B.; Ribera, JaumeCase P-1043-EService and Operations ManagementHolding health institutions accountable for achieving explicitly defined results by linking payment to results can be a powerful strategy to improve health system performance. The Director of a USAID supported project that funds nongovernmental organizations in Haiti to provide basic health services used strategic purchasing to improve the effectiveness of primary health care by paying providers for results. These providers had been operating und...Starting at €8.20
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Adquisición estratégica en Haití para mejorar los sistemas sanitarios: por qué pagar por inversiones cuando se puede pagar por resultados
Eichler R.; Savedoff B.; Ribera, JaumeCase P-1043Service and Operations ManagementResponsabilizar a las instituciones de salud de la consecución de objetivos relacionando el pago a los resultados obtenidos, puede ser una potente estrategia para mejorar la eficacia de un sistema de salud. El director de un proyecto patrocinado por USAID, que financia ONG en Haití para la provisión de atención primaria básica, utiliza la compra estratégica para mejorar la eficiencia del sistema mediante el pago por resultados. El sistema de pago...Starting at €8.20