IESE (España)
- Case
Rabobank Corporate Netherlands: Turning the Smartphone into an Engine of Bottom-Line Growth
Collection: IESE (España)Ref.: M-1286-EPublished: Sep 3, 2012Format: PDFPages: 27Language: English - Case
Michel Saint-Laurent (C)
Collection: IESE (España)Ref.: DPO-153Published: Aug 27, 2009Format: PDFPages: 3Language: Spanish - Case
Michel Saint-Laurent (A)
Collection: IESE (España)Ref.: DPO-151-EPublished: Nov 8, 2010Format: PDFPages: 13Language: English - Case
Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Collection: IESE (España)Ref.: M-1279-EPublished: May 2, 2012Format: PDFPages: 25Language: English - Case
Michel Saint-Laurent (B)
Collection: IESE (España)Ref.: DPO-152Published: Aug 27, 2009Format: PDFPages: 4Language: Spanish - Case
Michel Saint-Laurent (C)
Collection: IESE (España)Ref.: DPO-153-EPublished: Nov 8, 2010Format: PDFPages: 3Language: English - Case
Amélie Ferrec (C): Dilemas profesionales y éticos en la empresa
Collection: IESE (España)Ref.: DPO-476Published: Feb 10, 2020Format: PDFPages: 1Language: Spanish - Case
Caesar IT Services: Comercializar múltiples propuestas de valor en una sola empresa
Collection: IESE (España)Ref.: M-1227Published: Feb 18, 2010Reviewed: Sep 25, 2013Format: PDFPages: 21Language: Spanish - Case
Caesar IT Services: Marketing Multiple Value Propositions in One Firm
Collection: IESE (España)Ref.: M-1227-EPublished: Nov 11, 2009Reviewed: Sep 25, 2013Format: PDFPages: 20Language: English - Case
Komatsu: The Rise of a Service-Dominant Logic
Collection: IESE (España)Ref.: M-1328-EPublished: Mar 4, 2015Format: PDFPages: 16Language: English