Ivey Business School (Canada)
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Champagne Cattier: The Diversification Challenge
Nathalie Spielmann; Christopher WilliamsCase IVEY-9B18M146-EEntrepreneurship, StrategyThe Cattier family had been active in the Champagne region of France for over 250 years. Starting out as growers of grapes, they moved into champagne production, initially for local consumption. By 2017, the Cattier company, which had reached 35 full-time employees, engaged in related diversification activities on multiple fronts and internationalized its market. Cattier was selling its champagne to markets such as the United States, Japan, and t...Starting at €8.20
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Readiness to Internationalize at Maynooth Natural Granite
Christopher Williams; Carolyn BurnsCase IVEY-9B14M093-EEntrepreneurship, StrategyWhile internationalization may present growth opportunities for Canadian small businesses, the challenges involved can be daunting. In August 2013 the founder and president of Maynooth Natural Granite was trying to decide whether he should expand his small business internationally. He was satisfied that he was able to turn his gravel pit into a well-recognized supplier of washed decorative rock in Ontario. However, the president was concerned tha...Starting at €8.20
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Hongxin Entrepreneur Incubator: Expanding the Cloud
Xiaosong Lin; Christopher Williams; Zhirong MuCase IVEY-9B14M113-EEntrepreneurship, StrategyThe Hongxin Entrepreneur Incubator, located in Xiamen, Fujian Province, China, has experienced tremendous growth between 2001 and 2013. Its founder and president has received widespread acclaim as he has helped to launch and turn around more than 100 local companies, both start-ups and more developed enterprises. He now plans to develop and grow the incubator by setting it up as an online platform that would connect and support an alliance of ent...Starting at €8.20
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Tesla: Internationalization from Singapore to China
Christopher Williams; Umair Shafique; Adnan Kayssi; Wanyi Zhao; Agata Barczyk; Lukasz GluszynskiCase IVEY-9B15M074-EEntrepreneurship, StrategyElon Musk, the CEO of the U.S.-headquartered Tesla Motors (Tesla), was considering how the company should enter the Chinese market. Less than a year earlier, Tesla had exited Singapore after disappointing results only six months after entering that promising market. There were several questions that the company would have to answer in order to formulate an appropriate entry strategy for China. First, could the company learn from its experiences i...Starting at €8.20