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Danfoss — Global Manufacturing Footprint
Torben Pedersen; Jacob PyndtCase IVEY-9B11M049-EService and Operations Management, StrategyAWARD WINNING CASE - Supply Chain Management Award, 2012 European Foundation for Management Development (EFMD) Case Writing Competition. The case examines the supply chain, managerial, and organizational challenges facing a large European industrial company competing in a mature industry with strong price pressure. Established in the 1930s in Denmark, Danfoss initially produced automatic valves for refrigeration plants. The company has since grow...Starting at €8.20
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ING Bank of Canada (A): El Lanzamiento de un Banco Directo (Spanish version)
Adrian B. RyansCase IVEY-9A99AS10Entrepreneurship, MarketingEl equipo de direccion de ING Bank of Canada estaba preparando el lanzamiento del primer banco de descuento en Canada. Inicialmente, el banco planeaba servir a sus clientes usando el correo y el telefono. Mas tarde, planeaba suplementar el servicio de banca telefenica con un sistema interactivo de respuesta por voz y un servicio basado en la Internet. ING esperaba atraer clientes al ofrecerles un significativo aumento en la tasa de interes en sus...Starting at €8.20
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Nintendo - El Lanzamiento Del Game Boy A Color (Spanish version)
Robert J. Fisher; Adrian B. RyansCase IVEY-9B01AS13MarketingNintendo Co. Ltd. es un líder mundial en la industria de los videojuegos. En 1998 la versión a color del Game Boy de Nintendo era lanzado simultáneamente en Norte América y Europa, y sería uno de los lanzamientos de producto más importantes de Nintendo a la fecha. El presidente de Nintendo de Canadá debe desarrollar un plan de marketing que genere la mayor rentabilidad posible.Starting at €8.20
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ECCO A/S - Global Value Chain Management
Bo Bernhard Nielsen; Torben Pedersen; Jacob PyndtCase IVEY-9B08M014-EEntrepreneurship, StrategyECCO A/S (ECCO) had been very successful in the footwear industry by focusing on production technology and assuring quality by maintaining full control of the entire value chain from cow to shoe. As ECCO grew and faced increased international competition, various value chain activities, primarily production and tanning, were offshored to low-cost countries. The fully integrated value chain tied up significant capital and management attention in t...Starting at €8.20
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MAN B&W Diesel A/S - Managing Licensees in a Globalized World
Torben Pedersen; Jacob Pyndt; Bo Bernhard NielsenCase IVEY-9B09M030-EEntrepreneurship, Service and Operations Management, StrategyMAN B&W Diesel (MBD), a subsidiary of MAN AG, had become very successful by having its large two-stroke diesel engines produced under licence in Asia. The success had led it to the position of world leader in ship engines, with world market shares between 70 and 80 per cent. The relationship between MBD and the licensees was characterized by both parties leveraging each other’s competencies. It was critical for MBD to access new knowledge in orde...Starting at €8.20