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Career Coaching: General Manager Role
Jane M. Howell; Ken MarkCase IVEY-9B11C005-ELeadership and People ManagementThis role-play case follows the Performance Coaching case involving Darcy Gallagher. You are the new general manager of the Elmwood Group and four weeks ago you conducted a performance review with your direct report, Darcy Gallagher, who is a sales manager, and outlined three leadership gaps that Gallagher needed to address. The purpose of this new meeting is to discuss Gallagher’s career aspirations at Elmwood Group. In advance of your meeting, ...Starting at €8.20
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ParticipACTION: A Social Marketing Challenge to Halt Canada’s Obesity
Dante Pirouz; Monica C. LaBarge; Karam PutrosCase IVEY-9B15A011-EMarketingOn July 12, 1971, Sport Participation Canada, a not-for-profit company, was established by the Canadian government to encourage Canadians to increase their physical activity levels to fight the “obesity epidemic” that was causing health care costs to soar. One year later, the company was nationalized and renamed ParticipACTION. To spread its message, it relied on humourous ads, especially on TV, to encourage adults and children to exercise more. ...Starting at €8.20
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Target Canada
Dante Pirouz; Steven (Sang Kil) HongCase IVEY-9B14A059-EMarketing, StrategyIn 2013, Target Corporation, the fourth-largest retailer in the United States, launched its first international expansion by opening 125 stores in Canada. Senior executives expected that Target Canada stores would generate $1 billion in annual revenue. However, by late 2013, after losses of more than $900 million, it became obvious that the Canadian expansion had failed. As a result of the stores’ underperformance, Target has appointed a new pres...Starting at €8.20
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A Couple of Squares: E-Commerce Opportunities for Growth (B)
Dante Pirouz; Raymond Pirouz; Dina Ribbink; Emily Chen-BendleCase IVEY-9B13A005-EEntrepreneurship, MarketingA small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case 9B13A004, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia elements of th...Starting at €5.74
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Porsche: Harnessing Social Media
Dante Pirouz; Ken MarkCase IVEY-9B14A060-EMarketingThe marketing director of an advertising agency is considering marketing options to present to Porsche Canada. The goal is to generate sales of Porsche vehicles in Canada by using social media to highlight the fact that Porsches can be driven in winter conditions. The objective of this program, which includes a variety of social media tools and messages, augments Porsche Car Canada’s traditional marketing campaign of billboards, event sponsorship...Starting at €8.20
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Lululemon Athletica Inc.
Dante Pirouz; Kelly Huang (Arman)Case IVEY-9B14A034-EEntrepreneurship, MarketingNear the end of November 2013, Lululemon Athletica (Lululemon) became the subject of a viral firestorm after a series of negative events seriously ruptured the company's reputation. The company found itself facing its worst quality control problem to date, with a recall of 17 per cent of its Luon pants due to issues with sheerness. In addition, the company’s chief executive officer had stepped down. Was Lululemon destined to follow Blackberry as ...Starting at €8.20
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Merchant Bank: Dundee Community (RP-3): Role Play for Bob Kruger, Branch Manager (Spanish version)
Jane M. Howell; Steven CoxCase IVEY-9A95CS11Leadership and People ManagementEl gerente de sucursal se encuentra preparando la reunión de despidos por redundancia de puestos. La persona que está por ser despedida es la sugerente de sucursal con 24 años de servicio. El gerente también atenderá la reunión como apoyo moral y consejero, de ser necesario. (Este es el cuarto en una serie de cuatro casos que llevan nombres similares, casos 9A95CS08 al 9A95CS11).Starting at €8.20
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Merchant Bank: Palliser Community (RP-2): Role Play for Chris Langford, Community Manager (Spanish version)
Jane M. Howell; Steven CoxCase IVEY-9A95CS14Leadership and People ManagementEl gerente del banco debe despedir al gerente de sucursal. Posee una copia de la carta de despido y ya ha recibido un llamado telefónico del director de recursos humanos informándole que prosiga con el despido. (Este es el tercero de una serie de cuatro casos que llevan nombres similares, casos 9A95CS12 al 9A95CS15).Starting at €8.20
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Performance Coaching: Darcy Gallagher Role
Jane M. Howell; Ken MarkCase IVEY-9B11C007-ELeadership and People ManagementThis case supplements the Performance Coaching: General Manager Role case by providing briefing material for the individual who is assigned to play the Darcy Gallagher role. In preparation for the meeting between sales manager Darcy Gallagher and his general manager regarding his annual performance review, Darcy has done a self-assessment of his performance. In addition, this supplement describes Darcy’s beliefs about leadership, sensitivity to c...Starting at €8.20
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Career Coaching: Darcy Gallagher Role
Jane M. Howell; Ken MarkCase IVEY-9B11C008-ELeadership and People ManagementThis case supplements the Career Coaching: General Manager Role case by providing briefing material for the individual who is assigned to play the Darcy Gallagher role. In preparation for his meeting with his general manager about his future career path, Darcy has crafted his career development plan over the next five years.Starting at €8.20