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New General Manager at St. Thomas Golf and Country Club
Darroch A. RobertsonCase IVEY-9B13B024-EAccounting and ControlThe newly appointed general manager (GM) of a private golf club in a small community must step in to clean house after the club chooses not to renew the previous GM’s contract. The club has suffered a sizable revenue loss during its most recent year, and membership has declined well below the targeted level. Additionally, three senior managers have departed in the last few months and have been replaced with individuals who have very limited exper...Starting at €8.20
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ING Bank of Canada (A): El Lanzamiento de un Banco Directo (Spanish version)
Adrian B. RyansCase IVEY-9A99AS10Entrepreneurship, MarketingEl equipo de direccion de ING Bank of Canada estaba preparando el lanzamiento del primer banco de descuento en Canada. Inicialmente, el banco planeaba servir a sus clientes usando el correo y el telefono. Mas tarde, planeaba suplementar el servicio de banca telefenica con un sistema interactivo de respuesta por voz y un servicio basado en la Internet. ING esperaba atraer clientes al ofrecerles un significativo aumento en la tasa de interes en sus...Starting at €8.20
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Nintendo - El Lanzamiento Del Game Boy A Color (Spanish version)
Robert J. Fisher; Adrian B. RyansCase IVEY-9B01AS13MarketingNintendo Co. Ltd. es un líder mundial en la industria de los videojuegos. En 1998 la versión a color del Game Boy de Nintendo era lanzado simultáneamente en Norte América y Europa, y sería uno de los lanzamientos de producto más importantes de Nintendo a la fecha. El presidente de Nintendo de Canadá debe desarrollar un plan de marketing que genere la mayor rentabilidad posible.Starting at €8.20
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St. Thomas Golf and Country Club
Darroch A. RobertsonCase IVEY-9B11B006-EAccounting and Control, StrategyThe superintendent of the St. Thomas Golf Course had to develop the 2010 operating budget for the maintenance of the golf course and recommend the extent of infrastructure expenditures for the upcoming year. The course was facing increased labour costs due to recent government-mandated increases in the minimum wage. The recommendations had to be made in terms of a weak economy in the area and a recent decline in membership. The student must first...Starting at €8.20