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3M Health Care
P. Fraser Johnson; Viola HooCase IVEY-9B04D008-EService and Operations ManagementA summer intern student at 3M Health Care must analyze the health care division’s logistics systems and report her findings to the vice president of 3M Health Care Markets. The vice president is most interested in the recommendations for the proposed changes to the existing method of distributing products to Canadian hospitals. This case provides sufficient information for students to assess the quantitative and qualitative issues relating to dir...Starting at €8.20
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Equuleus Car Sharing Inc.: A Revenue Management Case Study
Owen Hall, Jr.; Kenneth KoCase IVEY-9B18D015-EEntrepreneurship, Service and Operations ManagementIn 2017, Equuleus Car Sharing Inc. (ECS) was a relatively new player in the rental car industry, with annual revenues approaching US$100 million. ECS had experienced significant growth since its founding in 2014 due to its focus on low prices and a mix of high-demand vehicle types–specifically, minivans, sport utility vehicles, sedans, and economy cars. ECS management wished to examine the opportunity to purchase new vehicles through financing ve...Starting at €8.20