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White House Industries: A Customer Selection Conundrum
Sankha Bhattacharya; Jaydeep MukherjeeCase IVEY-W25427-EMarketing, StrategyIn December 2020, White House Industries (White House), a manufacturer of aerosol aluminum cans for deodorants and other consumer products, including sanitizers and pain relief sprays, received customer order forecasts of 30 per cent more than its maximumStarting at €8.20