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Value Retail: creación de una experiencia de lujo
Alvarez, Jose B.; Preble, MatthewCase HBS-513S21MarketingValue Retail PLC propiedad y está gestionado una serie de destinos de compras prima (pueblos) en toda Europa. Pronto la compañía estaría entrando en un mercado totalmente nuevo: China. Pueblos de la compañía habían demostrado ser popular entre los dos compradores (muchos de los cuales eran turistas internacionales que habían llegado a Europa específicamente para visitar uno de Valor de venta al por menor Pueblos) y las marcas, algunas de las cual...Starting at €8.20
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Disrupting the Meat Industry: Tissue Culture Beef
Alvarez, Jose B.; Preble, MatthewCase HBS-515001-EMarketingDr. Mark Post and his team at Maastricht University were perfecting their tissue culture beef product-made entirely from muscle grown in his lab-to give it the same taste, texture and appearance of a traditional beef hamburger. A previous iteration of this product had been taste tested live, with good results, and Sergey Brin, a co-founder of Google, had provided Post with much of the funding to make the burgers. The next step was to form an inde...Starting at €8.20
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Wayfair
Rayport, Jeffrey; Ma, Susie L.; Preble, MatthewCase HBS-819045-EMarketingIn 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home categorStarting at €8.20
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Creating a Luxury Experience at Value Retail
Alvarez, Jose B.; Preble, MatthewCase HBS-513009-EMarketingValue Retail PLC owned and managed a number of premium shopping destinations (Villages) across Europe. Soon the company would be moving into an entirely new market: China. The company's Villages had proven popular with both shoppers (many of whom were international tourists who had come to Europe specifically to visit one of Value Retail's Villages) and brands, a number of which were luxury brands that had historically avoided selling product at ...Starting at €8.20