Ivey Business School (Canada)
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Launch of the Sony PlayStation 3
Gloria Barczak; David T.A. WesleyCase IVEY-9B07A014-EMarketing, StrategyThe PlayStation 3 (PS3) was the successor of the acclaimed PlayStation 2 (PS2), recognized as the world's best-selling video game console with more than 100 million units sold. The unprecedented display of enthusiasm for the PS3 suggested that Sony had another winner on its hands. The company projected sales of six million PS3 consoles worldwide between November 2006 and March 2007, a level that the PS2 took almost a year to reach. Sony's initial...Starting at €8.20
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Vanderbilt University Medical Center: Elective Surgery Schedule
Lauren E. Cipriano; Vikram Tiwari; Warren S. Sandberg; Gregory S. ZaricCase IVEY-9B15E011-ECorporate GovernanceIn 2012, the newly appointed director of Surgical Business Analytics has been charged with the task of improving predictions of surgical case volume at Vanderbilt University Medical Center in Nashville, Tennessee. He is provided with 48 weeks of elective surgery schedule data that give the number of surgeries booked on specific dates prior to the surgery day and the actual number performed. Variation in daily operating room volumes is a major pro...Starting at €8.20
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U.S. Preventive Services Task Force: Releasing New Guidelines for Breast Cancer Screening (A)
Gregory S. Zaric; Michael Sider; Ken MarkCase IVEY-9B14M020-EStrategyIn late October 2009, the U.S. Preventive Services Task Force (USPSTF), an independent panel of primary care experts, was preparing to release their updated guidelines for the use of screening mammograms, which were given to women in an attempt to detect evidence of breast cancer at a treatable stage. The new guidelines, based on rigorous scientific research and tests, now recommended routine screening starting at age 50 rather than at age 40. Th...Starting at €8.20
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Ambulance Diversion and Emergency Department Flow at the San Francisco General Hospital
Gregory S. Zaric; Lesley MengCase IVEY-9B13E005-ECorporate GovernanceThe emergency department of any large hospital is frequently subject to substantial patient crowding, a result of arrivals by foot and ambulance, and limited resources. The San Francisco General Hospital is particularly crowded due to its prominence as the only trauma centre in the city. As a result, it is on ambulance diversion almost 25 per cent of the time, more than any other hospital in the area. Hospital managers are looking for ways to all...Starting at €8.20
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The Wii: Nintendo's Video Game Revolution
Gloria Barczak; David T.A. WesleyCase IVEY-9B08A004-EMarketingIn 2007, Nintendo's inexpensive and quirky Wii video game console had become all the rage. Despite its underpowered processor and comparatively basic graphics, it outsold both the Sony PlayStation 3 and the Microsoft Xbox 360. Nintendo's handheld system, known as the DS, also outsold Sony's more advanced PlayStation Portable. Nintendo's products were so successful, retail stores in North America and Japan quickly sold out whenever new shipments a...Starting at €8.20
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Apple v. Samsung: Intellectual Property and the Smartphone Patent Wars
Gloria Barczak; Susan Montgomery; David T.A. WesleyCase IVEY-9B13A009-EMarketingIn 2012, Apple, Inc. won the largest patent infringement case in history against Samsung Electronics for Samsung’s willful copying of Apple’s iPhone and iPad. Samsung, which recently overtook Apple as the leading smartphone maker, must now devise a strategy to address the court verdict and its potential impact on new product development.Starting at €8.20
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U.S. Preventive Services Task Force: Releasing New Guidelines for Breast Cancer Screening (B)
Gregory S. Zaric; Michael Sider; Ken MarkCase IVEY-9B14M021-EStrategyIn late October 2009, the U.S. Preventive Services Task Force (USPSTF), an independent panel of primary care experts, was preparing to release their updated guidelines for the use of screening mammograms, which were given to women in an attempt to detect evidence of breast cancer at a treatable stage. The new guidelines, based on rigorous scientific research and tests, now recommended routine screening starting at age 50 rather than at age 40. Th...Starting at €5.74