Ivey Business School (Canada)
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Ford Motor Company: New Shades of Green Through Soy Foam
Garima Sharma; Chris Laszlo; Indrajeet GhatgeCase IVEY-9B13M109-ELeadership and People Management, StrategyFord Motor Co. develops and commercializes a green technology that replaces a traditional and scarce resource with an abundant bio-material. The pilot project becomes hugely successful, and, within the company, the idea of expanding the use of bio-material gains considerable momentum, but implementation and customer acceptance prove to be a challenge. Two members from the company’s research and engineering division work together to overcome these...Starting at €8.20
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Priority Management: Strategies for Survival during COVID-19
Lori A. Coakley; Tamara O'NeilCase IVEY-W25365-ELeadership and People ManagementIn June 2020, during the COVID-19 pandemic, the vice-president of sales and marketing at Priority Management, a hotel and resort management company, was overseeing the operations of two hotels. New England Hotel was a large corporate hotel that had succesStarting at €8.20
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Heritage Business Group
Lynda St. Clair; Lori A. Coakley; James C. SegovisCase IVEY-9B09C019-ELeadership and People ManagementWhat would you do if you witnessed an act of vandalism by one employee toward the property of another? This is the situation that Pat, an employee at The Heritage Business Group, faces when she witnesses a co-worker, Mark, keying a car belonging to another co-worker, Fran. Initially, Mark does not know that Pat saw him vandalize Fran's car. Pat is aware that Fran and Mark had been arguing over the past few months. Part A of the case ends with Pat...Starting at €8.20
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Tennant Company: Can “Chemical-free” Be a Pathway to Competitive Advantage
Chris Laszlo; Eric Ahearn; Indrajeet Ghatge; Garima SharmaCase IVEY-9B12M020-EEntrepreneurship, Leadership and People Management, Marketing, StrategyCompanies in every industry are attempting to reduce their use of chemicals, particularly synthetic organic compounds, where there is a perception of harm to human health or the environment. The industrial and commercial floor-cleaning equipment industry is no different, with many equipment manufacturers seeking to reduce their use of harsh cleaning chemicals such as petroleum solvents. But with every competitor pursuing similar greening efforts ...Starting at €8.20