Ivey Business School (Canada)
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China’s Joyson Group: A Unique Approach To M&A Integration
Rui Torres De Oliveria; Sandra Figueira; Daniel Rottig; Corene CrossinCase IVEY-W25174-EEntrepreneurship, StrategyIn January 2011, China-based Joyson Automotive Group (Joyson) acquired Preh GmbH (Preh), a German manufacturer of high-end automotive components. While Joyson had lower capabilities in areas such as management and engineering, it was able to ensure a succStarting at €8.20