IESE (España)
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Santander-Serfín: Revitalizing the Payment Systems Business
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-EMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Santander-Serfín: Revitalizing the Payment Systems Business (Portuguese Version, Brazil)
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-PBMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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The Dollar, the Euro and the Yuan at the Start of the 21st Century
Argandoña, AntonioCase ECON-417-EEconomicsThis case presents the recent evolution of the dollar's exchange rate against the euro, on the one hand, and against the Asian currencies, mainly the yuan, on the other. It also examines the growing U.S. current account deficit, its possible causes, its relation to the political economy of countries mentioned, and possible solutions.Starting at €8.20
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Santander-Serfín: revitalizando el negocio de medios de pago
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190MarketingEn junio de 2001, Ramón Tellaeche, director general de mercadotecnia y productos del Banco Santander Serfín en México, se planteaba la estrategia comercial que la división de medios de pago debía seguir en los próximos meses para lograr unos ambiciosos objetivos comerciales. Marcial Portela, director general de la división América del Grupo Santander había marcado el objetivo de duplicar la cuota de mercado de tarjetas de crédito en el plazo de u...Starting at €8.20
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El dólar, el euro y el yuan a comienzos del siglo XXI
Argandoña, AntonioCase ECON-417EconomicsEl caso presenta la evolución reciente del tipo de cambio del dólar frente al euro, de un lado, y frente a las monedas asiáticas, principalmente el yuan, de otro, así como el creciente déficit por cuenta corriente norteamericano, sus posibles causas, su relación con las políticas económicas de los países mencionados y las posibles soluciones.Starting at €8.20