IESE (España)
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Pasaporte al éxito global
IESE InsightArticle ART-2591Knowledge and Communication, Leadership and People Management, Marketing, StrategyY además: la visión del presidente de Time Warner sobre la neutralidad de Internet, el peso de la relación previa a la hora de negociar, las oportunidades del marketing digital local, claves al asumir un nuevo cargo, el atractivo de España para las empresas extranjeras, los riesgos del greenwashing y la mejor fórmula para corregir una injusticia laboral.Starting at €8.20
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Passport to Global Success
IESE InsightArticle ART-2591-EKnowledge and Communication, Leadership and People Management, Marketing, StrategyPlus: Time Warner's Jeff Bewkes on net neutrality; contract negotiation time; local digital marketing; preparing for an executive role; reasons for optimism in Spain; greenwashing; three powerful remedies to restore justice for organizational wrongdoing.Starting at €8.20
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Taking on the Mob
IESE InsightArticle ART-1973-EKnowledge and CommunicationCompanies come under many types of external pressure, which may cross the line of what is considered ¿legal.¿ Corruption takes various forms and can happen anywhere. Many of the lessons learned from the Addiopizzo example can be applied universally.Starting at €8.20
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Lecciones de un secuestro
IESE InsightArticle ART-2275Knowledge and Communication, Leadership and People ManagementEl arquitecto mexicano Bosco Gutiérrez fue secuestrado el 29 de agosto de 1990. Sus fuertes convicciones y resiliencia le permitieron afrontar la incertidumbre y escapar 257 días después.Starting at €8.20
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Ambushed by Adversity
IESE InsightArticle ART-2275-EKnowledge and Communication, Leadership and People ManagementThe uncertainty, threats and uncontrollable situations faced by the average business person may never be as extreme as what the Mexican architect Bosco Gutiérrez went through. But his story of how he mustered the strength within himself to overcome his ordeal offers valuable lessons on how to keep your wits about you when you find yourself suddenly ambushed by adversity.Starting at €8.20
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Sea Breeze Capital (B)
Menden, Lenka; Liechtenstein, Heinrich; Kelly, Peter; Johnson, RobCase F-889Entrepreneurship, FinanceEn la primavera de 2012, Jordi Alves estaba enfrentando algunas decisiones difíciles. Un año antes, tras un proceso que había durado más de lo esperado, había logrado recaudar el primer fondo de búsqueda en España. Así, había dedicado un año entero a buscar una empresa para adquirirla y ahora tenía lo que parecían dos buenas adquisiciones sobre la mesa. La cuestión ahora era qué hacer. ¿Qué adquisición debía emprender? ¿Debía hacerlo? Además, no ...Starting at €5.74
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The Industrialization of Global Internet Start-ups: The Klaus Hommels Model
Menden, Lenka; Liechtenstein, HeinrichCase F-861-EFinanceIn spring 2010, Klaus Hommels, a leading European business angel based in Switzerland, was at his Zurich office reading another news article on the tremendous growth potential of U.S. online group-buying company Groupon. Klaus was inspired by the Groupon business model and wanted to invest in other companies in the developing group-buying market. However, he recognized that there was a major problem with starting and growing technology businesses...Starting at €8.20
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Las cosas claras
IESE InsightArticle ART-1973Business Ethics and Corporate Social Responsibility, Knowledge and CommunicationLa corrupción tiene múltiples caras y no entiende de fronteras, así que conviene estar preparado para cualquier contingencia. ¿Qué haría si le intentaran extorsionar? Muchas de las medidas de Addiopizzo para enfrentarse a la mafia son de aplicación universal.Starting at €8.20
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Aster Capital and the Secureq Deal (B)
Menden, Lenka; Johnson, RobCase E-167-EEntrepreneurship, FinanceThe case discusses the dilemma a French venture capitalist faces in a portfolio company that is a fast-growing industry leader yet is being held back by co-investors whose objectives are different from that of the venture capitalist. The case also addresses issues involved in government-sponsored investment incentive schemes.Starting at €5.74
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Sea Breeze Capital (B)
Menden, Lenka; Liechtenstein, Heinrich; Kelly, Peter; Johnson, RobCase F-889-EEntrepreneurship, FinanceIn spring 2012, Jordi Alves was facing some tough decisions. A year earlier, after a process that had lasted longer than expected, he had successfully raised the first search fund in Spain. He had then dedicated a full year to searching for a company to acquire and he now had what seemed like two good acquisitions on his desk. The question now was how to proceed. Which acquisition should he commit to? Should he proceed at all? Moreover, he was un...Starting at €5.74