IESE (España)
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Hospital Clinic de Barcelona: A Governance Concept for an Innovative Hospital
Rosenmöller, Magda; Jaiswal, NikiCase P-1147-ECorporate Governance, Innovation and Change, Leadership and People ManagementStarting at €8.20
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Rabobank Corporate Netherlands: Turning the Smartphone into an Engine of Bottom-Line Growth
Stremersch, Stefan; Camacho, NunoCase M-1286-EMarketingSet in late 2011, this case study enables the discussion of a bank's possibilities to develop new business amid drastic technological and macroeconomic changes promising to revolutionize the whole payment value chain. In particular, several emerging technologies - such as near-field communication (NFC) - promised to turn mobile payments into a trillion-dollar industry in a period of less than five years. The case invites students to step into the...Starting at €8.20
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanCase M-1279-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was gearing up for the launch of a new business: mobile payment services. Mobile payment involves cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. But to avoid p...Starting at €8.20
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Mútua de Terrassa: Rollout of the Health Care Information System (HCIS)
Mitchell, Jordan; Ribera, Jaume; Rosenmöller, MagdaCase P-1087-EKnowledge and Communication, Service and Operations ManagementAs of autumn 2006, a major Spanish hospital outside of Barcelona, Grup Mútua de Terrassa (MT), is implementing the second major phase of a new Health Care Information System (HCIS) along with Hewlett-Packard (HP) at eight centers for primary care. The HCIS project is a multi-year and multi-phase initiative which is the first in many steps towards a "paper-less" hospital. The hospital's management are wondering how the HCIS will change the way peo...Starting at €8.20
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Puig Doria Microcasting Process
Ribera, Jaume; Rosenmöller, MagdaCase P-824-EService and Operations ManagementPuig Doria is a well-known jeweler in Barcelona. The case presents the process of jewelry design, manufacturing and sales. In some pieces where large productions are expected, the microcasting process can be used. The case describes the different manufacturing phases and allows for a computation of the process, basic characteristics: throughput time, capacity, bottlenecks, etc.Starting at €8.20
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Innovating Healthcare in the Basque Country: Moving to Chronic Care Management
Mas, Núria; Rosenmöller, MagdaCase P-1148-EInnovation and Change, Leadership and People Management, Service and Operations ManagementStarting at €8.20
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Ampliación y desarrollo de servicios de salud en áreas con alta marginación y sin cobertura
Lee, Gabriel Manuel; Ribera, Jaume; Rosenmöller, MagdaCase P-1008Service and Operations ManagementEl caso describe el desarrollo del PAC - Programa de Ampliación de Cobertura, desde su inicio en 1994 hasta principios del 2000. El PAC ha conseguido alcanzar una cobertura casi universal de la población que habita pequeñas comunidades rurales remotas. El caso describe la situación en 1994, las alternativas disponibles al Ministerio, y las características del programa diseñado. También presenta su desarrollo operativo, repasa las acciones emprend...Starting at €8.20
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Javier Sánchez y las reformas en la gestión de hospitales
Keenov E.; García Prat, Antoni; Rosenmöller, MagdaCase P-1004Service and Operations ManagementUn responsable político del gobierno de una de las regiones españolas se enfrenta a la puesta en marcha de un nuevo hospital. Esta tarea le pone ante la necesidad de tomar una serie de decisiones sobre modelos jurídicos aplicables a los hospitales, financiación, política de recursos humanos y mecanismos de organización de la asistencia hospitalaria y su coordinación con la asistencia primaria. Las alternativas reflejan las principales opciones de...Starting at €8.20
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Babcock: An Innovative Business Model in the Mining and Construction Industy
Stremersch, Stefan; Keko, ElioCase M-1329-EMarketingThe origin of Babcock's mining and construction fleet management capability can be traced to a few years before its mining and construction business was set up in 2011, following a contract between Babcock International Group and the British Ministry of Defense (MOD). Already a long-standing client of Babcock, the Ministry of Defense approached the company to a) optimize the ministry's C vehicle fleet (i.e., construction vehicles, plant and equip...Starting at €8.20
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Caesar IT Services: Comercializar múltiples propuestas de valor en una sola empresa
Stremersch, Stefan; Bellezza, SilviaCase M-1227Marketing, Service and Operations ManagementCaesar Group, una empresa de servicios informáticos profesionales, competía en el mercado holandés de tecnología de la información desde 1993. La propuesta de valor inicial de la empresa consistía en ofrecer a sus clientes una capacidad humana cualificada (puesta a disposición de capital humano, o body-shopping) a un precio económico por hora o día. La reacción de la compañía a la creciente evolución del servicio de body-shopping fue formular pro...Starting at €8.20