IESE (España)
- Case
Rabobank Corporate Netherlands: Turning the Smartphone into an Engine of Bottom-Line Growth
Collection: IESE (España)Ref.: M-1286-EPublished: Sep 3, 2012Format: PDFPages: 27Language: English - Case
Miguel Castaño at Seat
Collection: IESE (España)Ref.: AD-286-EPublished: May 9, 2005Format: PDFPages: 4Language: English - Case
Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Collection: IESE (España)Ref.: M-1279-EPublished: May 2, 2012Format: PDFPages: 25Language: English - Case
Babcock: An Innovative Business Model in the Mining and Construction Industy
Collection: IESE (España)Ref.: M-1329-EPublished: Mar 4, 2015Format: PDFPages: 14Language: English - Case
IDDEO
Collection: IESE (España)Ref.: DG-1332Published: Jul 1, 2000Reviewed: Jul 1, 2000Format: PDFPages: 26Language: Spanish - Case
Fremap (B)
Collection: IESE (España)Ref.: DG-1233Published: Jul 1, 1998Reviewed: Jul 1, 1998Format: PDFPages: 9Language: Spanish - Case
IDDEO
Collection: IESE (España)Ref.: DG-1332-EPublished: Jul 1, 2000Format: PDFPages: 26Language: English - Case
Caesar IT Services: Comercializar múltiples propuestas de valor en una sola empresa
Collection: IESE (España)Ref.: M-1227Published: Feb 18, 2010Reviewed: Sep 25, 2013Format: PDFPages: 21Language: Spanish - Case
Caesar IT Services: Marketing Multiple Value Propositions in One Firm
Collection: IESE (España)Ref.: M-1227-EPublished: Nov 11, 2009Reviewed: Sep 25, 2013Format: PDFPages: 20Language: English - Case
Komatsu: The Rise of a Service-Dominant Logic
Collection: IESE (España)Ref.: M-1328-EPublished: Mar 4, 2015Format: PDFPages: 16Language: English