IESE (España)
- Case
Rabobank Corporate Netherlands: Turning the Smartphone into an Engine of Bottom-Line Growth
Collection: IESE (España)Ref.: M-1286-EPublished: Sep 3, 2012Format: PDFPages: 27Language: English - Case
Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Collection: IESE (España)Ref.: M-1279-EPublished: May 2, 2012Format: PDFPages: 25Language: English - Case
Caesar IT Services: Comercializar múltiples propuestas de valor en una sola empresa
Collection: IESE (España)Ref.: M-1227Published: Feb 18, 2010Reviewed: Sep 25, 2013Format: PDFPages: 21Language: Spanish - Focused Case
CVWarehouse (B): Breaking the Deadlock
Collection: IESE (España)Ref.: EFC-18-EPublished: Feb 24, 2011Format: PDFPages: 4Language: English - Focused Case
CVWarehouse (B): cómo resolver una situación en punto muerto
Collection: IESE (España)Ref.: EFC-18Published: Jan 11, 2012Format: PDFPages: 4Language: Spanish - Focused Case
CVWarehouse (A): Aventuras off-line y on-line en el sector de la selección de personal: Una directora general que cuestiona los viejos modelos mentales y empresariales
Collection: IESE (España)Ref.: EFC-16Published: Jan 11, 2012Format: PDFPages: 10Language: Spanish - Case
Caesar IT Services: Marketing Multiple Value Propositions in One Firm
Collection: IESE (España)Ref.: M-1227-EPublished: Nov 11, 2009Reviewed: Sep 25, 2013Format: PDFPages: 20Language: English - Case
Komatsu: The Rise of a Service-Dominant Logic
Collection: IESE (España)Ref.: M-1328-EPublished: Mar 4, 2015Format: PDFPages: 16Language: English - Focused Case
CVWarehouse (A): Offline-and Online-Adventures in the Recruitment Industry: A female CEO who challenges mental and business models
Collection: IESE (España)Ref.: EFC-16-EPublished: Jan 12, 2011Format: PDFPages: 10Language: English