IESE (España)
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Santander-Serfín: Revitalizing the Payment Systems Business
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-EMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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El Agro Food Cluster en la región Central de Dinamarca (B)
Berrone, Pascual; Blázquez, María LuisaCase SM-1617Economics, Innovation and Change, StrategyEn el caso se describe una iniciativa en Jutlandia Central que consiste en un parque empresarial que aspira a convertirse en un (micro)clúster. Paul Cornillon, presidente del consejo del Danish Food Cluster, tiene que sacar adelante la iniciativa ahora que el clúster se ha lanzado oficialmente. Para la redacción del caso se han tomado como base datos ya publicados y entrevistas con miembros del Gobierno, el equipo gestor del Agro Food Park y otr...Starting at €5.74
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Forbind Systems (A): gestión de crisis desde el primer día...: Un CEO principiante y nuevo en la empresa debe capear el temporal en tiempos de crisis
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-10Entrepreneurship, Innovation and ChangeEste caso lo protagoniza una joven compañía tecnológica danesa respaldada por capital riesgo dedicada a la creación de software para la cadena de suministro. Para su propia sorpresa, Jacob, que acababa de incorporarse como vicepresidente de Ventas, fue nombrado director general de la compañía. Dejando a un lado el reto personal, pronto percibió que la empresa tenía problemas notables. Los contratos vigentes no eran óptimos para la empresa, el mod...Starting at €8.20
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Taurion Inc. - Built to Cure an Incurable Disease (Entrepreneurs)
Ramírez Maz, Daniel; Liechtenstein, Heinrich; Grabenwarter, UliCase F-873-EEntrepreneurship, Finance, Innovation and ChangeTaurion Inc. is a start-up company established in 2006 and based in Vienna. It specializes in researching the causes of Alzheimer's disease (AD) as well as developing diagnostic tools and targeted drugs to combat it. For several years, the founders of the company - two renowned scientists and a finance professional - have been focusing on the role of one deficient protein present in the brains of Alzheimer's patients, the tau protein, which is be...Starting at €8.20
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Venturanza Hoteles (A)
Rábago, Eduardo; Stein, GuidoCase DPO-184Innovation and Change, Leadership and People ManagementVenturanza Hoteles estaba experimentando un fuerte crecimiento orgánico e inorgánico y se enfrentaba al reto de disponer de directivos adecuados. ¿Cómo vamos a ser capaces de desarrollar tantos directores de hotel como necesitamos al ritmo que crecemos? se preguntaba Juan Morillo, director de recursos humanos de Venturanza Hoteles. Acaba de regresar de un proceso de evaluación de candidatos internos y las cosas no habían transcurrido como deseaba...Starting at €8.20
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Teléfonos de México, S.A. de C.V. y la decisión respecto a Prodigy Internet Plus
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124Information Technologies, MarketingEl caso analiza la estrategia que Telmex debe seguir para incrementar la base de clientes de su servicio de provisión de Internet (ISP) en México. Para ello, debe tomar en cuenta los problemas de falta de recursos económicos en la población mexicana y la incapacidad de adquirir ordenadores. Asimismo, debe considerar su reciente adquisición de Prodigy (uno de los principales ISP en Estados Unidos) y analizar el papel que éste debe jugar en la nuev...Starting at €8.20
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Teléfonos de México, S.A. de C.V. and the Prodigy Internet Plus decision
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124-EInformation Technologies, MarketingThe case analyzes the strategy Telmex must follow in order to increase the customer base of its ISP service in Mexico. The low disposable income of the Mexican population and the inability to afford computers must be taken into account. The company must also consider its recent acquisition of Prodigy (one of the leading ISPs in the U.S.) and analyze the role it should play in the new marketing strategy.Starting at €8.20
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Santander-Serfín: Revitalizing the Payment Systems Business (Portuguese Version, Brazil)
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-PBMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Typhoon Computers GmbH (Portuguese Version, Portugal)
Go L.; Fraguas, RafaelCase ASN-18-PPDecision Analysis, Entrepreneurship, Innovation and ChangeTyphoon Computers sells PC components in Eastern Europe. Almost three years after it was formed, the company finds itself facing a number of problems due to its rapid growth. It now has to decide how to make the transition from an entrepreneurial to a more professional style of organization.Starting at €8.20
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Typhoon Computers GmbH (Portuguese Version, Brazil)
Go L.; Fraguas, RafaelCase ASN-18-PBDecision Analysis, Entrepreneurship, Innovation and ChangeTyphoon Computers sells PC components in Eastern Europe. Almost three years after it was formed, the company finds itself facing a number of problems due to its rapid growth. It now has to decide how to make the transition from an entrepreneurial to a more professional style of organization.Starting at €8.20