IESE (España)
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Groupon: cambiar los hábitos de compra
Sieber, Sandra; Káganer, Evgeny; Al Turaigi, Tariq; Tatarinov, KatherineCase SI-187Innovation and Change, Knowledge and CommunicationEl meteórico ascenso de Groupon sin duda había sido excepcional, hasta el punto de que la revista Forbes lo había calificado como "el mayor crecimiento que una empresa ha experimentado jamás". Al lograr decenas de millones de usuarios desde 2008, muchos pensaron que Groupon iba a cambiar el modo en que consumíamos y disfrutábamos de nuestro tiempo libre. Sin embargo, el 2 de junio de 2011 la empresa lanzó una OPV y no todos quedaron tan impresion...Starting at €8.20
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Groupon: Changing Shopping as We Know It
Sieber, Sandra; Káganer, Evgeny; Al Turaigi, Tariq; Tatarinov, KatherineCase SI-187-EInnovation and Change, Knowledge and CommunicationGroupon's meteoric rise was nothing short of exceptional, and it was one that had Forbes Magazine calling it "the fastest growing company ever." Acquiring tens of millions of users since 2008 led many to believe that Groupon was about to change the way people consumed and enjoyed their free time. However, on June 2, 2011, the company filed for an IPO and not everyone was impressed. Many voices berated the business model and the high marketing cos...Starting at €8.20
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Opportunity Network (A): una startup no disruptiva revoluciona las redes empresariales
Amigó i Navarro, Pau; Prats, Mª JuliaCase E-185Decision Analysis, Entrepreneurship, StrategyBrian Pallas, un joven italiano que había trabajado en una famosa consultora, decidió lanzar una startup después de que su compañía le patrocinase cursar un programa MBA. Hijo de un empresario del mundo del espectáculo, enseguida encontró un target al que ofrecer servicios: empresas familiares como la de su padre. Logró conformar un gran equipo directivo, refrendando con éxito su idea en distintos países. Sin embargo, para poder seguir creciendo,...Starting at €8.20
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Opportunity Network (A): A Non-Disruptive Start-up Revolutionizes Business Networking
Amigó i Navarro, Pau; Prats, Mª JuliaCase E-185-EDecision Analysis, Entrepreneurship, StrategyMr. Pallas, a young Italian who had worked at a renowned consulting firm, decided to launch a start-up after obtaining a sponsorship from his company to study an MBA program. Son of an entrepreneur in the entertainment industry, he soon found a target to serve: other family business like his dad´s. He managed to build a great management team, successfully validate the idea in different countries. However, in order to continue growing, they would ...Starting at €8.20
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From Blockbuster to Netflix: The Evolution of the Home Entertainment Industry
Valor Sabatier, Josep; Tatarinov, KatherineCase SI-201-EInformation Technologies, Innovation and Change, StrategyThis case describes the evolution of the home entertainment industry in the United States, focusing on its two main players in the period 2000-2017: Blockbuster and Netflix. It follows the growth and success of Blockbuster as the leader in the video rental segment, the challenge of Netflix with its mail-in option and Blockbuster's inability to respond. Finally, it closes with Netflix's transition from a physical DVD rental company to its current ...Starting at €8.20