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IESE (España)
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Grupo Velázquez
Mozo, Enrique; Gallo, Miguel ÁngelCase DG-1241-EStrategyThe founder of the Velázquez family group achieved an extraordinary level of development for its companies over a period of almost 30 years. But his devotion to the businesses was in detriment to the time and effort spent on bringing up his three children. On the founder's death, his children inherited the group, and one of them, Lorenzo, took over its executive management. Lorenzo continued to manage the family business with a certain degree of...Starting at €8.20
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Los desafíos de <i>compliance</i> en los mercados emergentes
Kleinhempel, MatthiasArticle ART-2791Business Ethics and Corporate Social Responsibility, Leadership and People ManagementAunque el objetivo de los directores de cumplimiento en cualquier empresa es asegurar el cumplimiento de la legislación e impulsar el comportamiento ético de todos sus miembros, la investigación del autor evidencia que la realidad a la que se enfrentan en los países desarrollados y los emergentes suele ser algo distinta. Por tanto, aunque hay una serie de aspectos comunes a cualquier programa de ética y cumplimiento, las prioridades, el enfoque d...Starting at €8.20
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La crisis del peso mexicano de 1994
Videla, PedroCase ASE-379EconomicsEl caso analiza las distintas potenciales causas de la crisis cambiaria mexicana de diciembre 1994.Starting at €8.20
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México: el programa de cobertura de petróleo
Roig, Guillem; Carbonell, Oscar; Rahnema Alavi, AhmadCase F-915Economics, FinanceEl caso describe la decisión de Petróleos Mexicanos (PEMEX), la empresa petrolera estatal de México, de emplear un sistema de cobertura basado en la utilización de derivados financieros. Desde el bum del petróleo en la década de los ochenta, México se alzó como unos de los actores principales de este ámbito. Al tratarse de un sector nacionalizado, el riesgo operacional se puede propagar hasta los contribuyentes y, siendo el petróleo un activo cuy...Starting at €8.20
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Santander-Serfín: revitalizando el negocio de medios de pago
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190MarketingEn junio de 2001, Ramón Tellaeche, director general de mercadotecnia y productos del Banco Santander Serfín en México, se planteaba la estrategia comercial que la división de medios de pago debía seguir en los próximos meses para lograr unos ambiciosos objetivos comerciales. Marcial Portela, director general de la división América del Grupo Santander había marcado el objetivo de duplicar la cuota de mercado de tarjetas de crédito en el plazo de u...Starting at €8.20
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Jose Cuervo: Going Public
Jansat Mayench, Oriol; Carbonell López; Óscar; Rahnema Alavi, AhmadCase F-975-EFinanceThe initial public offering of José Cuervo (JC) in February 2017 marked a milestone in the world of tequila, as the first tequila company in the world to go public. The listing of the Mexican company was especially relevant because it took place months after the arrival of President Donald Trump to the White House. He had criticized the Mexican government and the need to renegotiate the North American Free Trade Agreement (NAFTA). The listing led...Starting at €8.20
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Growing pains: the Nicaraguan social insurance health model in transition
La Forgia G. M.; Ribera, Jaume; Rosenmöller, MagdaCase P-1009-EService and Operations ManagementA consultant who has been contracted to draw up a report examining the feasibility of applying a model similar to that of the MSP (provisional health model, already operating within the INSS - Nicaraguan Institute of Social Security) to poor populations not covered by the INSS, reaches the conclusion that the model is not yet transferable as it may require urgent large-scale improvements. The case describes the MSP's progress: a 160% growth in th...Starting at €8.20
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Health Service Expansion and Development among the Uninsured Poor Population
Lee, Gabriel Manuel; Ribera, Jaume; Rosenmöller, MagdaCase P-1008-EService and Operations ManagementThis case describes the development of the PAC - Coverage Extension Program, from its creation in 1994 to the beginning of 2000. The PAC has managed to provide almost universal coverage for the population living in small, remote rural communities. The case describes the situation in 1994, the alternatives that were open to the ministry and the features of the program designed. It also discusses its operational development, reviews the actions tha...Starting at €8.20
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Las dificultades del cambio: el modelo de Seguridad Social nicaragüense en transición
La Forgia G. M.; Ribera, Jaume; Rosenmöller, MagdaCase P-1009Service and Operations ManagementUn consultor contratado para preparar un informe examinando la viabilidad de la aplicación de un esquema similar al del MSP (Modelo de Salud Provisional, ya funcionando dentro del INSS - Instituto Nicaragüense de Seguridad Social) a poblaciones pobres no cubiertas por el INSS, llega a la conclusión que el esquema aún no puede ser transferido ya que puede requerir mejoras urgentes e importantes. El caso describe el progreso del MSP: crecimiento de...Starting at €8.20
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Derivatives at Controladora Comercial Mexicana (CCM)
Mitchell, Jordan; Rahnema Alavi, AhmadCase F-859-EFinanceThe main pedagogical objective of the Comercial Mexicana is to show the use and abuse of derivatives. Comercial Mexicana - Mexico's third largest retailer of food and other items - faced the possibility of bankruptcy in 2008 after speculating on foreign currency, which exposed the company to US$1.9 billion of debt. The case explains the derivative type (TARN or Target Accrual Redemption Note) and goes into detail on the perils of trying to make ...Starting at €8.20