IESE (España)
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Rabobank Corporate Netherlands: Turning the Smartphone into an Engine of Bottom-Line Growth
Stremersch, Stefan; Camacho, NunoCase M-1286-EMarketingSet in late 2011, this case study enables the discussion of a bank's possibilities to develop new business amid drastic technological and macroeconomic changes promising to revolutionize the whole payment value chain. In particular, several emerging technologies - such as near-field communication (NFC) - promised to turn mobile payments into a trillion-dollar industry in a period of less than five years. The case invites students to step into the...Starting at €8.20
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Lindberg Capital
Johnson, RobCase E-197EntrepreneurshipEl caso describe cinco oportunidades de inversión en start-ups enviadas a una empresa de capital riesgo. La empresa recibe demasiados planes de negocio como para reunirse con todos los equipos directivos, por lo que deben seleccionar cuidadosamente las ideas con el fin de decidir con qué equipos vale la pena reunirse. Caso basado en el caso E-68 («Nova Capital») del mismo autor.Starting at €8.20
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Nova Capital (Portuguese Version, Brazil)
Johnson, RobCase E-235-PBEntrepreneurshipAndré Payard, a newly hired at Nova Capital, had to develop an approach for making initial assessments of the large number of business plans received by the Dutch venture capital firm. He knew that his team could not meet with the management teams from all of the businesses, so it was crucial to select those plans with the greatest potential before schedulling management presentations. Este caso está basado en el caso "Nova Capital", E-68, del mi...Starting at €8.20
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Nova Capital
Johnson, RobCase E-235-EEntrepreneurshipAndré Payard, a newly hired at Nova Capital, had to develop an approach for making initial assessments of the large number of business plans received by the Dutch venture capital firm. He knew that his team could not meet with the management teams from all of the businesses, so it was crucial to select those plans with the greatest potential before schedulling management presentations. Este caso está basado en el caso "Nova Capital", E-68, del mi...Starting at €8.20
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Nova Capital
Johnson, RobCase E-235EntrepreneurshipAndré Payard, recientemente contratado en Nova Capital, debía de desarrollar una propuesta con el fin de realizar una valoración inicial del gran volumen de planes de negocios que recibía la compañía holandesa de capital riesgo. Era consciente de que su equipo no podría entrevistarse con los directores de todos los equipos de negocios, así que era determinante seleccionar aquellos planes con mayor potencial antes de planificar las presentaciones...Starting at €8.20
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Caesar IT Services: Comercializar múltiples propuestas de valor en una sola empresa
Stremersch, Stefan; Bellezza, SilviaCase M-1227Marketing, Service and Operations ManagementCaesar Group, una empresa de servicios informáticos profesionales, competía en el mercado holandés de tecnología de la información desde 1993. La propuesta de valor inicial de la empresa consistía en ofrecer a sus clientes una capacidad humana cualificada (puesta a disposición de capital humano, o body-shopping) a un precio económico por hora o día. La reacción de la compañía a la creciente evolución del servicio de body-shopping fue formular pro...Starting at €8.20
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Lindberg Capital
Johnson, RobCase E-197-EEntrepreneurshipThis case describes five start-up investment opportunities submitted to a venture capital firm. The firm receives too many business plans to meet with all of the management teams, so they must screen these ideas in order to decide which management teams to meet with. Based on the case E-68 "Nova Capital" from the same author.Starting at €8.20
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Stratitek B.V.
Johnson, RobCase E-72EntrepreneurshipLos directores de Stratitek se han visto sorprendidos por una empresa que quiere comprar el 50% de las acciones de la compañía. Por ello deben determinar el valor actual de su empresa para las posibles negociaciones.Starting at €8.20
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Stratitek B.V.
Johnson, RobCase E-72-EEntrepreneurshipThe directors of Stratitek have been approached by a company wishing to buy an investor's 50% shareholding in Stratitek and must determine the current value of their company for the negotiations.Starting at €8.20
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Caesar IT Services: Marketing Multiple Value Propositions in One Firm
Stremersch, Stefan; Bellezza, SilviaCase M-1227-EMarketing, Service and Operations ManagementCaesar, a professional IT services firm, has competed in the Dutch IT market since 1993. Its initial value proposition was providing its customers with qualified human capacity at a low hourly or daily rate (often referred to as "body-shopping"). To escape the increasing commoditization of this type of service, the company formulated a new value proposition in 2003, so called TimeValue projects, consisting of the delivery of complete IT projects,...Starting at €8.20