IESE (España)
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Santander-Serfín: Revitalizing the Payment Systems Business
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-EMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Santander-Serfín: Revitalizing the Payment Systems Business (Portuguese Version, Brazil)
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-PBMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Glassy Lenses
Serrano, Alejandro; Sabrià, Frederic; Grandes, Mª JesúsCase P-1201Accounting and Control, Service and Operations ManagementGlassy Lenses, un fabricante de lentes oftálmicas, tiene una planta en Francia que puede seleccionar convenientemente a diario qué pedidos de los que le llegan va a asumir, pero los cuellos de botella pasan de una sección a otra, dificultando así la planificación y ejecución de la producción. Ayuda a la dirección de la fábrica a elegir correctamente entre las distintas familias de productos y, de ese modo, maximizar el beneficio.Starting at €8.20
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3P (Produits pour tout problème), S.A.
Grandes, Mª Jesús; Palencia, LuisCase C-793-EDecision AnalysisThe case examines a company's decision-making process behind whether to outsource its packaging. The company can continue manufacturing a bottle for one of its top-selling glues in-house, or it can close its packaging department and outsource the task. There is a supplier ready to provide the packaging, but it insists on a four-year contract with certain conditions that must be analyzed carefully.Starting at €8.20
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Santander-Serfín: revitalizando el negocio de medios de pago
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190MarketingEn junio de 2001, Ramón Tellaeche, director general de mercadotecnia y productos del Banco Santander Serfín en México, se planteaba la estrategia comercial que la división de medios de pago debía seguir en los próximos meses para lograr unos ambiciosos objetivos comerciales. Marcial Portela, director general de la división América del Grupo Santander había marcado el objetivo de duplicar la cuota de mercado de tarjetas de crédito en el plazo de u...Starting at €8.20
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3P (Produits pour tout problème), S.A.
Grandes, Mª Jesús; Palencia, LuisCase C-793Decision AnalysisA lo largo del caso se plantea la decisión de seguir fabricando el envase para uno de los pegamentos más vendidos o externalizar su producción. Hay un proveedor está dispuesto a suministrarlo, pero para ello exige la firma de un contrato de abastecimiento durante cuatro años con unas condiciones determinadas que deben analizarse cuidadosamente.Starting at €8.20
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Biosafety Level Logistics (BLL)
Duro, Miguel; Grandes, Mª Jesús; Palencia, LuisCase C-803-EAccounting and ControlBiosafety Level Logistics (BLL) was a Swiss company specialized in providing biosecurity logistic services to other companies. In 2020, BLL obtained a five-year contract to provide bio-secure transportation services to several Swiss research centers specialized in the development of vaccines. To offer this service, BLL had to buy ten refrigerated trucks that had been meticulously adapted to transport the vaccines, forcing the company to decide on...Starting at €8.20
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Glassy Lenses
Serrano, Alejandro; Sabrià, Frederic; Grandes, Mª JesúsCase P-1201-EAccounting and Control, Service and Operations ManagementGlassy Lenses, a manufacturer of lenses for eyeglasses in France, can cherry pick orders from a pool of existing orders on a daily basis, but then bottlenecks may jump from one section to the other, making production planning and execution difficult. Help the plant management select correctly among the various products families so as to maximize profit.Starting at €8.20