IESE (España)
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Guidant Corporation (B): "¡No sufras un ataque al corazón!": decisiones difíciles en una empresa líder en la fabricación de marcapasos
Vaccaro, AntoninoCase BE-170Business Ethics and Corporate Social Responsibility, Innovation and ChangeStarting at €5.74
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Diversey y la creación del 'Internet of Clean'
Sieber, Sandra; Rafnsdottir, AnnaCase SI-202Information TechnologiesDiversey, un "proveedor global de soluciones de limpieza, saneamiento e higiene para empresas", ha implementado una nueva propuesta de valor en el marco de su transformación digital, pasando de un modelo de negocio pipeline a otro de plataforma basada en el conocimiento. Su viaje ha influido enormemente en el sector de la limpieza e higiene, que había quedado en gran medida al margen de la digitalización.Starting at €8.20
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Deepwater Horizon: Spilling oil, money and trust
Vaccaro, Antonino; Machado, AnaCase BE-174-EBusiness Ethics and Corporate Social Responsibility, Decision Analysis, StrategyOn April 20, 2010, Deepwater Horizon¿a floating, semi-submersible, dynamically-positioned drilling unit¿exploded after a massive natural gas gusher from a natural reservoir located more than 13,000 feet under the sea floor. The explosion killed 11 people working on the platform and injured 17 others. After the explosion, an estimated 4.9 million barrels of oil spilled into the Gulf of Mexico over a period of 87 days, causing unprecedented damage ...Starting at €8.20
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Deepwater Horizon: Vertido de crudo, dinero y confianza
Vaccaro, Antonino; Machado, AnaCase BE-174Business Ethics and Corporate Social Responsibility, Decision Analysis, StrategyStarting at €8.20
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United Breaks Guitars
Vaccaro, Antonino; Ramus, TommasoCase BE-202-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, Service and Operations ManagementUnited Continental Holdings, generally referred to as United for short, is one of the largest airlines in the world. Although it has its headquarters in Chicago (Illinois, United States), it operates nine different hubs, the other eight being Denver, Guam, Houston, Los Angeles, Newark (New Jersey), San Francisco, Tokyo (Japan) and Washington D.C. Like many companies in the transport sector, United claims: ?Our goal is to make every flight a posit...Starting at €8.20
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Guidant Corporation (C): Don't Get a Heart Attack! Difficult Decisions in a Pacemaker Firm
Vaccaro, AntoninoCase BE-171-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeGuidant Corporation is an high tech star up. After a couple of years of activities, it launches new high tech products such as pacemakers, implantable defibrillators, etc. After some time Guidant's top management discovers that one of its products, implanted in 24.000 patients, has a serious defect. After the death of a patient due to the fault of a Guidant's product, the firm enter into fire. Case C provides the epilogue of the long crisis.Starting at €5.74
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Guidant Corporation (A): Don't Get a Heart Attack! Difficult Decisions in a Pacemaker Firm
Vaccaro, AntoninoCase BE-169-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeGuidant Corporation is a high tech start up. After a couple of years of activities, it launches new high tech products such as pacemakers, implantable defibrillators, etc. After some time Guidant's top management discovers that one of its products, implanted in 24.000 patients, has a serious defect. Manager has to choose whether to disclose the information only to the FDA as requested by the law, or also to inform the patients and doctors.Starting at €8.20
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Diversey and the Creation of the "Internet of Clean"
Sieber, Sandra; Rafnsdottir, AnnaCase SI-202-EInformation TechnologiesDiversey, a "global provider of commercial cleaning, sanitation and hygiene solutions," has implemented a new value proposition as part of its digital transformation, changing from a pipeline business into a knowledge-based platform business. Along the way, it heavily influenced the cleaning and hygiene industry, which had been mostly untouched by digitization.Starting at €8.20
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Guidant Corporation: Disclosure or non Disclosure Dilemmas in the Pacemaker Industry
Vaccaro, AntoninoCase BE-168-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeGuidant Corporation is a high-tech startup producing medical devices such as pacemakers, defibrillators and coronary stent systems. Toward the middle of 2002, Guidant discovers that some of its pacemakers and defibrillators, which had been sold and implanted in thousands of patients, had a technical problem and could fail to deliver an electric shock when one was needed. The company faces the dilemma of whether or not to disclose the information ...Starting at €8.20
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Deadly Advertising: The Tobacco Case (B)
Olale, Esther; Vaccaro, AntoninoCase BE-177-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, EconomicsThe case study analyzes the effects of the regulation of tobacco advertising on tobacco companies, the U.S. government and the final consumer from an ethical and business standpoint. The first case deals with how tobacco advertising originated and how it has evolved over the years, and the second case deals with the development of regulation to curb tobacco advertising.Starting at €5.74