IESE (España)
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Diversey y la creación del 'Internet of Clean'
Sieber, Sandra; Rafnsdottir, AnnaCase SI-202Information TechnologiesDiversey, un "proveedor global de soluciones de limpieza, saneamiento e higiene para empresas", ha implementado una nueva propuesta de valor en el marco de su transformación digital, pasando de un modelo de negocio pipeline a otro de plataforma basada en el conocimiento. Su viaje ha influido enormemente en el sector de la limpieza e higiene, que había quedado en gran medida al margen de la digitalización.Starting at €8.20
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Who Wants to Be a Millionaire Bill Ackman's Big Short of Herbalife
Vandebroek, Tom; Ferraro, Fabrizio; Simon, JanCase SM-1611-EBusiness Ethics and Corporate Social Responsibility, Finance, StrategyThis case describes how hedge fund activist Bill Ackman took a $1 billion short position on the shares of the nutrition company Herbalife. Ackman is convinced that Herbalife's business model is essentially a pyramid scheme, rendering it unsustainable as well as illegal. The case describes his arguments and the evidence he builds on. Other hedge fund titans soon took the opposite position on Herbalife, possibly because they fundamentally disagree ...Starting at €8.20
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Diversey and the Creation of the "Internet of Clean"
Sieber, Sandra; Rafnsdottir, AnnaCase SI-202-EInformation TechnologiesDiversey, a "global provider of commercial cleaning, sanitation and hygiene solutions," has implemented a new value proposition as part of its digital transformation, changing from a pipeline business into a knowledge-based platform business. Along the way, it heavily influenced the cleaning and hygiene industry, which had been mostly untouched by digitization.Starting at €8.20
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Diversey and the Creation of the "Internet of Clean" (Portuguese Version, Brazil)
Sieber, Sandra; Rafnsdottir, AnnaCase SI-202-PBInformation TechnologiesDiversey, a "global provider of commercial cleaning, sanitation and hygiene solutions," has implemented a new value proposition as part of its digital transformation, changing from a pipeline business into a knowledge-based platform business. Along the way, it heavily influenced the cleaning and hygiene industry, which had been mostly untouched by digitization.Starting at €8.20
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¿Un regalo del cielo El giro estratégico de J. C. Penney
Maoret, Massimo; Martin Romano, Cristina; Ferraro, FabrizioCase SM-1665Innovation and Change, Leadership and People Management, StrategyEl caso analiza la formulación e implementación del giro estratégico de J. C. Penney, un importante minorista estadounidense, por parte de Ron Johnson, ejecutivo destacado que anteriormente había liderado la creación y expansión de Apple Store. El giro es audaz y de gran alcance, lo que plantea interrogantes sobre si funcionará o no.Starting at €8.20
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Pennies From Heaven Strategic Turnaround at J.C. Penney
Maoret, Massimo; Martin Romano, Cristina; Ferraro, FabrizioCase SM-1665-EInnovation and Change, Leadership and People Management, StrategyThe case discusses the formulation and implementation of the strategic turnaround of J.C. Penney, a major U.S. retailer, by Ron Johnson, a star executive who previously led the creation and expansion of the Apple Store. The turnaround is bold and far-reaching, raising questions about whether it will work or not.Starting at €8.20
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Lew Wasserman and the Motion Picture Industry
Gurses K.; Ferraro, FabrizioCase DG-1494-EEntrepreneurshipLew Wasserman achieved a position of immense power in the movie industry and in the political arena. Before him, old-time moguls like Louis B. Mayer and Jack Warner, had exerted enormous power within their particular domains, but none of them had been able to move outside of the confines of the motion picture industry. Wasserman became enormously powerful in the 1950s, as both an agent and a producer, moving beyond Hollywood to dominate the emerg...Starting at €8.20
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In Good Company? Should Supreme Join VF Corp?
Bello, Bárbara; Ferraro, FabrizioCase SM-1737-EDecision Analysis, StrategyThe case describes the evolution of the brand Supreme, from its founding to a $2.1 billion acquisition offer in 2020 by VF Corporation, a $10 Billion holding company with a diverse portfolio of iconic lifestyle brands. Founded in 1994, Supreme positioned itself as a standout streetwear brand with an innovative business model and a highly effective strategy of creative collaborations. Now, the founder needed to decide whether to join VF's brand po...Starting at €8.20