Ivey Business School (Canada)
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Lil Mixins: Mixing Value with Convenience to Fight Infant Food Allergies
Neha Mittal, Marilyn AnthonyCase IVEY-W32407-EEntrepreneurship, StrategyLil Mixins was a Philadelphia-based infant health company founded in 2017 with a dual commitment to purpose and profit. Motivated by her experiences as a mother of a son who had several food allergies, the founder and chief executive officer (CEO) developed and launched a product line of powders that could be mixed in infants’ diets to immunize them against food allergens. She kept the price low to make it easily endorsable by pediatricians and i...Starting at €8.20
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General Motors: Full-Size Truck Seat Supply Chain
Hubert Pun; Tingting Yan; Hamid Elahi; Lori Sisk; Kate Plegue; Brandon LeAnnais; James Preslar; Alan Domzalski; Jay Glanton; George Smith II; Hajar AlwahabiCase IVEY-W28586-EStrategyIn July 2018, Amir Bell was heading the Operational Excellence (OpEx) team for the Light Duty Pickup Truck Seat Cost Reduction program at General Motors (GM). GM had decided to launch the new full-size truck program in 2019 at assembly plants in Fort Wayne, Indiana, and Silao, Mexico. To increase profits, GM sought to decrease costs in the manufacturing process. At the time, GM enjoyed a long-term tier-1 supplier relationship with Skübi Automotiv...Starting at €8.20