IESE (España)
-
Iluminum, S.A.
Lopetegui G.; Parés Canalias, Francisco; Renart, Lluís G.Case M-678-EMarketingStarting at €8.20
-
Bausch & Lomb India
Parés Canalias, Francisco; Renart, Lluís G.; Sahay S.Case M-962-EMarketingIn May 1990, Bausch & Lomb decided to launch a new subsidiary in India. A new plant was set up in Bhiwadi to manufacture soft contact lenses, eyecare, products, metallic frames for prescription glasses, and the leding premium sunglasses in the world: Ray-Ban. The launch took place between July and October, 1991. In June 1993, actual sales achievement is below forecast, and the managers of the Indian subsidiary are considering the opportunity to l...Starting at €8.20
-
SAFE and Travis: Leading in Uncertain Times
Mitchell, Jordan; Cardona Soriano, Pablo; Rosenberg, MikeCase DG-1522-ELeadership and People Management, Service and Operations ManagementForty-five miles apart from each other in Northern California, two not-for-profit credit unions SAFE and Travis had successfully transitioned from military segment-based to community charter credit unions. Both had grown to over $1 billion in assets via a combination of organic growth, mergers, and acquisitions. Above all, both had injected an unwavering commitment to member service. As of 2007, SAFE and Travis faced several questions: What would...Starting at €8.20
-
Iluminum, S.A.
Lopetegui G.; Parés Canalias, Francisco; Renart, Lluís G.Case M-678MarketingIluminum, S.A. es una empresa dedicada a la fabricación y venta de artículos para iluminación fundada en 1967. El caso describe los primeros pasos hacia la exportación. Tras unos tanteos infructuosos en Sudamérica (1982), la empresa es contactada por unos norteamericanos. El contenido principal del caso se centra en los esfuerzos de penetración del mercado USA, en el cual parece haber muy buenas perspectivas. Sin embargo, a pesar de haber nombrad...Starting at €8.20
-
Sunil Joshi
Pathak, Richa; Cardona Soriano, PabloCase DPO-237-ELeadership and People ManagementThis case narrates the story of a person who is very good at technical knowledge but is not good at leading teams. After extensive work experience in the industry, he is asked to report to a person much junior to him, but a very bright and efficient manager and this leads to a lot of turmoil in the team. Further, this is made more difficult as the company's business is affected not only by a takeover but also by the 2008 crisis. The cases is inte...Starting at €8.20