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Merrill Lynch: Integrated Choice (Spanish Version)
Rangan, V. Kasturi; Bell, MarieCase HBS-502S33MarketingEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. Merrill Lynch, una firma de corretaje de servicio completo con $ 1,5 billones en activos de clientes, está siendo atacada por tanto de descuento y las firmas de corretaje electrónico. Responde con Inte...Starting at €8.20
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Contadina Pasta & Pizza (A) (Spanish version)
Rangan, V. Kasturi; Bell, MarieCase HBS-503S11MarketingNestle Co.'s Refrigerated Foods Division has very successfully launched its Contadina brand pasta and sauces. The new product has achieved nearly $100 million in sales in three years. The division now considers an extension into the pizza line. This case provides a detailed look at the use of simulated test markets to forecast a new product's potential.Starting at €8.20
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Comercializando la Liga Nacional de Hockey
Rangan, V. Kasturi; Bell, MarieCase HBS-503S54MarketingUna tercera parte de los equipos 24 de la Liga Nacional de Hockey (NHL) no son rentables. Otro tercio son poco rentable. Este caso proporciona los antecedentes y estudios de mercado para ayudar a los directivos de las decisiones maquillaje NHL pertenecientes a cómo les gustaría hacer crecer la base de fans. Las dos opciones bajo consideración son publicidad de la red y de base comercialización.Starting at €8.20
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Dendrite International (Spanish Version)
Cespedes, Frank V.; Bell, MarieCase HBS-507S07MarketingDendrita International es un proveedor $ 23 de millones (1992 ingresos) de software de automatización de ventas para las compañías farmacéuticas en Europa, Japón y Estados Unidos. La estrategia de la firma ha dependido de ser un proveedor de servicio completo a las empresas multinacionales. Inminentes cambios en la industria farmacéutica, así como los desarrollos tecnológicos y competitivos, han planteado cuestiones relativas a los mejores medios...Starting at €8.20
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General Electric's Revolutionary (Spanish version)
Bower, Joseph L.; Dial, JayCase HBS-308S36StrategyDescribes the work of Jack Welch as CEO of General Electric from 1981 to 1992, focusing particularly on his transformation of the company's portfolio through extensive dispositions and acquisitions and the company's culture through a mandated process called "work out." To a considerable extent, the case tells the story in Welch's own words drawing on earlier cases on Welch prepared by Richard Hammermesh and Frank Aguilar, as well as a 1991 interv...Starting at €8.20
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Go Red for Women: Raising Heart Health Awareness, Teaching Note
Rangan, V. Kasturi; Bell, MarieTeaching Note HBS-509017-EMarketingTeaching Note for [507026].Starting at €0.00
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Ford Motor Company: Strengthening the Dealer Network
Rangan, V. Kasturi; Lee, Katharine; Bell, MarieCase HBS-511132-EMarketingThe case describes a five-year effort (2006-2011) of distribution rationalization and consolidation at Ford. The financial crisis in the second-half of 2008 forced GM and Chrysler into bankruptcy. Having completed the distribution overhaul work by 2011, its senior managers wondered how the transformed distribution channel would meet the needs of its new product strategy developed in response to the financial crisis.Starting at €8.20
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Cummins, Inc.: Building a Home Community for a Global Company
Bower, Joseph L.; Norris, MichaelCase HBS-313024-EService and Operations ManagementIn 2010, Tom Linebarger, president and COO of Cummins, Inc., the Columbus, Indiana-based manufacturer of diesel engines, has to decide where to locate the company's new manufacturing line for high horsepower engines. He has three choices to decide from: Seymour, Indiana; Daventry, England; and Pune, India. The Community Education Coalition (CEC) in Columbus has had success in improving the city's schools to make the area more competitive in attra...Starting at €8.20
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The Affordable Care Act (C): Legislative Strategy in the Senate
Bower, Joseph L.; Norris, MichaelCase HBS-315034-EIn 2009, the Senate begins drafting its health care bills. Jurisdiction in the Senate is shared between two committees, but the more important is the Senate Finance Committee.Starting at €5.74
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The Affordable Care Act (I): The Supreme Court
Bower, Joseph L.; Norris, MichaelCase HBS-315040-EIn the spring of 2012, the Supreme Court hears arguments and releases its decision on the constitutionality of the ACA.Starting at €8.20