IESE (España)
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GoQuickly.com and FileAway: Advertising in the Super Bowl
Gallo, Iñigo; González, Jorge; Capizzani, Mario; Panlilio, LorenzoCase M-1374-EMarketingKickersoft managers Jennifer Green and Ted Gutner, along with their respective marketing teams, were preparing for an important presentation meeting with CEO Henrik Mathison. During the meeting, the decision would be made on which creative concepts the US software company would use for that year's Super Bowl advertisements for FileAway and GoQuickly.com-Kickersoft's two most important cloud-based products. Green and Gutner were excited, but the...Starting at €8.20
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Tamklaan Medical Center
de Santiago, Rafael; Geren, BradleyCase AD-321-EService and Operations ManagementThis case deals with allocation of shifts corresponding to Emergency Department doctors in a hopital. The challenge lies in the fact that the assignment has to take into account legal constriants, as well as hospital policy constraints. The case shows how to automate such a process, reducing the manager's work load from 30 hours to less than 2.Starting at €8.20
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DJ World Conference
de Santiago, RafaelCase AD-368-EDecision Analysis, Information Technologies, Service and Operations ManagementTokyo Music School (TOMS) has prepared some of the best disc jockeys (DJs) in the world for almost two decades. At the beginning of 2019, the school decided to organize an event that would bring together recent alumni with a selection of world-renowned DJs. The long-term vision was to make this event grow into a global DJ convention. A number of world-famous DJs had been invited to discuss and share their personal experiences regarding what it ta...Starting at €8.20
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Netscape: Simulation Techniques for Company Valuation
de Santiago, RafaelCase AD-351-EDecision Analysis, FinanceThis case illustrates an approach to company valuation that is widely used throughout the finance industry. The focus, however, is not on valuation itself but rather on Monte Carlo simulation techniques.Starting at €8.20
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DJ World Conference - Teaching Note
de Santiago, RafaelTeaching Note ADT-40-EDecision Analysis, Information Technologies, Service and Operations ManagementTokyo Music School (TOMS) has prepared some of the best DJs in the world for almost two decades. At the beginning of 2019, the school decided to organize an event that would bring together recent alumni with some of the best DJs in the world. The long-term vision was to make this event grow into a global convention for DJs. A number of world-renown disc jockeys have been invited to discuss and share their personal experiences regarding what it ta...Starting at €0.00