IESE (España)
- Case
El Caserío: Brand Arquitecture
Collection: IESE (España)Ref.: M-1189-EPublished: Dec 7, 2005Format: PDFPages: 30Language: English - Case
Napster-Bertelsmann (A)
Collection: IESE (España)Ref.: DG-1353Published: Oct 30, 2001Format: PDFPages: 22Language: Spanish - Case
Napster-Bertelsmann (B)
Collection: IESE (España)Ref.: DG-1354Published: Oct 30, 2001Format: PDFPages:Language: Spanish - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
Napster-Bertelsmann (A)
Collection: IESE (España)Ref.: DG-1353-EPublished: Oct 30, 2001Format: PDFPages: 21Language: English - Case
Carolina Herrera
Collection: IESE (España)Ref.: M-936Published: Jan 1, 1994Reviewed: Jan 1, 1994Format: PDFPages: 29Language: Spanish - Case
Ferrovial: Una nueva identidad de marca para un nuevo modelo de negocio
Collection: IESE (España)Ref.: M-1258Published: Oct 13, 2011Format: PDFPages: 28Language: Spanish - Case
Grupo Catalana Occidente
Collection: IESE (España)Ref.: SM-1614Published: Oct 22, 2014Format: PDFPages: 17Language: Spanish - Case
Deloitte: The Challenge of Reconciling Brand Perception with Reality
Collection: IESE (España)Ref.: M-1248-EPublished: Apr 13, 2012Format: PDFPages: 20Language: English - Case
El Caserío: Arquitectura de la marca
Collection: IESE (España)Ref.: M-1189Published: Dec 7, 2005Format: PDFPages: 31Language: Spanish