IESE (España)
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Alessandro Mueller: How to Become an Entrepreneur by Making the Numbers Work
Ruman, Szczepan; Liechtenstein, HeinrichCase F-862-EEntrepreneurship, FinanceAlessandro leaned back in his chair. Through the windows of his home office in Aachen, Germany, he could already see the sunrise and he was not even close to making his buyout model work. Two days from now, on March 13, 2012, he had to deliver the model for this opportunity to his investors. But how could he get their desired IRR and at the same time maintain the stake he wanted to have in this investment? He put away a can of Coke that he was ab...Starting at €8.20
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A Walk Through the United States
Bardolet Urgellès, David; Baucells Alibés, Manel; Ariño, Miguel AngelCase AD-374-EDecision Analysis, EconomicsThe case presents the well-known traveling salesman problem in the context of having to visit 48 U.S. State Capitals.Starting at €8.20
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Un paseo por Estados Unidos
Bardolet Urgellès, David; Baucells Alibés, Manel; Ariño, Miguel AngelCase AD-374Decision Analysis, EconomicsEl caso presenta el bien conocido problema del representante en el contexto de visitar 48 ciudades de Estados Unidos.Starting at €8.20
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Glaxo: The acquisition of Wellcome
Canals, Jordi; Bardolet Urgellès, DavidCase ASE-386-EEconomicsThis case describes the changes in the world pharmaceutical industry in 1995 and presents the challenges for Glaxo (the leading European pharmaceutical firm) and the potential acquisition of Wellcome. This decision will differ from other acquisitions made by firms like Merck, oriented towards vertical integration and control over the distribution network. The main topics that the case covers are: industry analysis; value chain analysis; positioni...Starting at €8.20