IESE (España)
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Ducati: En busca de la magia (A)
Mitchell, Jordan; Cassiman, BrunoCase DG-1507Innovation and Change, StrategyA principios de 2006, Federico Minoli, consejero delegado del fabricante italiano de motocicletas Ducati, se plantea diferentes opciones estratégicas. Tras haber liderado la compañía durante una importante fase de reorientación entre 1996 y 2001, Minoli observa que los ingresos de Ducati se han estancado entre 2002 y 2005, por lo que está concibiendo un plan para "relanzar" Ducati que pretende presentar a los inversores para recabar su apoyo con ...Starting at €8.20
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SicherPro Security at Truckzeit
de Santiago, RafaelCase AD-346-EDecision Analysis, Service and Operations ManagementSicherPro offers global and specialized security services that, combined with the most advanced technologies, seek maximum efficiency for companies' business management. A typical problem the company faces is how to assign security officers in such a way that the customer's needs are met and, at the same time, the assignment is as efficient as possible. The case deals with the problem of assigning scarce resources (guards, in this case) in the mo...Starting at €8.20
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Language Exchange Club (LEC)
Baucells Alibés, Manel; de Santiago, Rafael; Malagrida, SergioCase AD-320-EService and Operations ManagementThe case deals with assigning people to jobs. It focuses particularly on how to streamline team creation as effectively as possible. Although the case deals specifically with forming groups in one of IESE's clubs, the methodology may be easily applied to any other type of team.Starting at €8.20
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UEFA Euro 2008
de Santiago, Rafael; Martínez Pedraza, ManuelCase AD-322-EKnowledge and CommunicationThis case deals with the valuation of the risk involved in a particular business situation, and how to hedge that risk by means of insurance. It allows to show the strength of Monte Carlo simulation when dealing with complex risks. It also allows to explain a frequent bias in the decision making process.Starting at €8.20
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Grenarello Gardens Preservation Foundation
de Santiago, RafaelCase AD-327-EAccounting and Control, Finance, Service and Operations ManagementThe case describes the recent creation of an Italian foundation whose mission is to foster and promote the preservation of historic gardens and parks. When the manager is asked to brief the City Council about the foundation¿s financial situation, he creates a tool to generate the financial reports simplifying the accounting process to a minimum. The case is meant to exploit the power of Microsoft Excel PivotTables and advanced Excel functions.Starting at €8.20
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Ducati: En busca de la magia (B)
Mitchell, Jordan; Cassiman, BrunoCase DG-1508Innovation and Change, StrategyLa parte B es un breve epílogo del plan que Minoli presentó a los inversores.Starting at €5.74
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Netscape: Simulation Techniques for Company Valuation
de Santiago, RafaelCase AD-351-EDecision Analysis, FinanceThis case illustrates an approach to company valuation that is widely used throughout the finance industry. The focus, however, is not on valuation itself but rather on Monte Carlo simulation techniques.Starting at €8.20
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Ducati: In Pursuit of Magic (A)
Mitchell, Jordan; Cassiman, BrunoCase DG-1507-EInnovation and Change, StrategyAs of early 2006, Federico Minoli, CEO of Italian motorcycle maker Ducati, is considering different strategic options. Having led the company through one major turnaround from 1996 to 2001, Minoli has seen Ducati's revenues stagnate from 2002 to 2005. Minoli is forming a plan for the "relaunch" of Ducati and will be presenting it to investors for support of an ¿80 million capital increase. In his plan, he needs to address the immediate financial ...Starting at €8.20
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Ducati: In Pursuit of Magic (B)
Mitchell, Jordan; Cassiman, BrunoCase DG-1508-EInnovation and Change, StrategyPart B is a brief epilogue of the plan that Minoli presented to investors.Starting at €5.74
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Tamklaan Medical Center
de Santiago, Rafael; Geren, BradleyCase AD-321-EService and Operations ManagementThis case deals with allocation of shifts corresponding to Emergency Department doctors in a hopital. The challenge lies in the fact that the assignment has to take into account legal constriants, as well as hospital policy constraints. The case shows how to automate such a process, reducing the manager's work load from 30 hours to less than 2.Starting at €8.20