IESE (España)
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Santander-Serfín: Revitalizing the Payment Systems Business
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-EMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Santander-Serfín: Revitalizing the Payment Systems Business (Portuguese Version, Brazil)
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-PBMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Santander-Serfín: revitalizando el negocio de medios de pago
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190MarketingEn junio de 2001, Ramón Tellaeche, director general de mercadotecnia y productos del Banco Santander Serfín en México, se planteaba la estrategia comercial que la división de medios de pago debía seguir en los próximos meses para lograr unos ambiciosos objetivos comerciales. Marcial Portela, director general de la división América del Grupo Santander había marcado el objetivo de duplicar la cuota de mercado de tarjetas de crédito en el plazo de u...Starting at €8.20
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Hospital Universitari Vall d'Hebron: gestión de la COVID-19 (abreviado)
Ribera, Jaume; Markakis, Mihalis; Zhu, Weiming; Cebrián, Miguel; Esquerdo, Mariona; Arnal, LaiaCase P-1192Innovation and Change, Service and Operations ManagementEl caso describe los cambios que se produjeron en el Hospital Universitari Vall d'Hebron, el mayor hospital terciario en Barcelona, durante la pandemia de la COVID-19, cuando tuvo que transformarse en un hospital de enfermedades infeccionas dedicado al coronavirus en un tiempo récord, manteniendo el mismo personal. El director gerente del centro reflexiona sobre la preparación para la pandemia, la llegada de los primeros pacientes COVID, el escal...Starting at €8.20
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COVID-19 Management at Vall d'Hebron University Hospital (Abridged)
Ribera, Jaume; Markakis, Mihalis; Zhu, Weiming; Cebrián, Miguel; Esquerdo, Mariona; Arnal, LaiaCase P-1192-EInnovation and Change, Service and Operations ManagementThe case describes the changes that occurred at the Vall d'Hebron University Hospital, the largest tertiary hospital in Barcelona, during the beginning of the COVID-19 pandemic, when it had to be transformed into an infectious disease hospital dedicated to the coronavirus in record time and with the same staff as before. The manager of the center reflected on the preparation for the pandemic, the arrival of the first COVID patients, the scaling u...Starting at €8.20
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Hospital Universitari Vall d'Hebron: gestión de la COVID-19
Ribera, Jaume; Markakis, Mihalis; Zhu, Weiming; Cebrián, MiguelCase P-1188Innovation and Change, Service and Operations ManagementEl caso describe los cambios que se produjeron en el Hospital Universitari Vall d'Hebron, el mayor hospital terciario en Barcelona, durante la pandemia de la COVID-19, cuando tuvo que transformarse en un hospital de enfermedades infeccionas dedicado al coronavirus en un tiempo récord, manteniendo el mismo personal. El director gerente del centro reflexiona sobre la preparación para la pandemia, la llegada de los primeros pacientes COVID, el escal...Starting at €8.20