IESE (España)
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BEMBI: A Modern Indian Culinary Experience (B): Growth Options in Difficult Times
Borwankar, Anjaney; Heukamp, FranzCase ASN-45-EDecision Analysis, Economics, EntrepreneurshipThis case describes the situation following the opening of the BEMBI restaurant, described in the A-case. (ASN-44-E). Different ways to expand are described along with the difficult external economic environment that puts stress on the team of founders.Starting at €5.74
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BEMBI: A Modern Indian Culinary Experience (A)
Borwankar, Anjaney; Heukamp, FranzCase ASN-44-EDecision Analysis, Economics, EntrepreneurshipThe case narrates the opening of an Indian restaurant in Barcelona. One of the key players is Indian and has done his MBA in Barcelona. Other members of the team are from India with experience in the restaurant business in London and Hungary. The case deals with all the typical issues of setting up a new restaurant such as location, pricing, ambience etc. In addition, it opens up to a cross-cultural discussion as Indian food and traditions have t...Starting at €8.20