IESE (España)
- Case
Iluminum, S.A.
Collection: IESE (España)Ref.: M-678-EPublished: Jan 1, 1986Format: PDFPages: 9Language: English - Case
Rent-a-bike (A)
Collection: IESE (España)Ref.: F-770-EPublished: Jul 12, 2004Format: PDFPages: 18Language: English - Case
Rent-a-bike (B)
Collection: IESE (España)Ref.: F-771-EPublished: Jul 12, 2004Format: PDFPages: 4Language: English - Case
Rent-a-bike (C)
Collection: IESE (España)Ref.: F-772-EPublished: Jul 12, 2004Format: PDFPages: 2Language: English - Case
Iluminum, S.A.
Collection: IESE (España)Ref.: M-678Published: Jan 1, 1986Reviewed: Jan 1, 1986Format: PDFPages: 10Language: Spanish - Case
Deloitte: The Challenge of Reconciling Brand Perception with Reality
Collection: IESE (España)Ref.: M-1248-EPublished: Apr 13, 2012Format: PDFPages: 20Language: English - Teaching Note
Rent a bike (A-B-C) - Teaching Note
Collection: IESE (España)Ref.: FT-63-EPublished: Mar 26, 2007Format: PDFPages: 11Language: English - Case
Deloitte: el reto de identificar la percepción de la marca con su realidad
Collection: IESE (España)Ref.: M-1248Published: Nov 7, 2011Format: PDFPages: 21Language: Spanish