IESE (España)
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The Lydia Pinkham Story
Gómez, JavierCase AD-273-EEconomicsThe Lydia Pinkham data are presented. The case focuses on the analysis of the effect of advertising expenditures on sales of a pharmaceutical product. Consideration is given to the fact that the effect of advertising on sales may change during the period, because of external factors such as FDA regulations.Starting at €8.20
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Tamklaan Medical Center
de Santiago, Rafael; Geren, BradleyCase AD-321-EService and Operations ManagementThis case deals with allocation of shifts corresponding to Emergency Department doctors in a hopital. The challenge lies in the fact that the assignment has to take into account legal constriants, as well as hospital policy constraints. The case shows how to automate such a process, reducing the manager's work load from 30 hours to less than 2.Starting at €8.20