IESE (España)
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Santander-Serfín: Revitalizing the Payment Systems Business
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-EMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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El sistema de transbordadores de Roaboke Island - Nota del instructor
Riverola, JosepTeaching Note PT-63Service and Operations ManagementUna empresa dedicada al transporte de vehículos por mar trata de determinar la capacidad que necesita en sus transbordadores para dar el servicio adecuado.Starting at €0.00
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Santander-Serfín: Revitalizing the Payment Systems Business (Portuguese Version, Brazil)
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-PBMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Santander-Serfín: revitalizando el negocio de medios de pago
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190MarketingEn junio de 2001, Ramón Tellaeche, director general de mercadotecnia y productos del Banco Santander Serfín en México, se planteaba la estrategia comercial que la división de medios de pago debía seguir en los próximos meses para lograr unos ambiciosos objetivos comerciales. Marcial Portela, director general de la división América del Grupo Santander había marcado el objetivo de duplicar la cuota de mercado de tarjetas de crédito en el plazo de u...Starting at €8.20
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The Musée de La Cassette
Riverola, JosepCase P-1096-EService and Operations ManagementChrisine de La Cassett et Saint-Sulpice, director of the Musée de La Cassette in Paris, was worried by the results of a visitor survey that she had recently commissioned from company specializing in studying customer attitudes. The survey showed a remarkable degree of satisfaction with the visit to the museum, but at the same time, and for the first time, pointed out defects that had not been clearly identified previously. Some visitors, especial...Starting at €8.20
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The Roaboke Island Ferry (Portuguese Version, Portugal)
Riverola, JosepCase P-979-PPService and Operations ManagementA company specializing in vehicle carriage by sea tries to determine the capacity that its ferries require to provide an adequate level of service.Starting at €8.20
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El sistema de transbordadores de Roaboke Island
Riverola, JosepCase P-979Service and Operations ManagementUna empresa dedicada al transporte de vehículos por mar, trata de determinar la capacidad que necesita en sus transbordadores para dar el servicio adecuado.Starting at €8.20
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El Museo de la Cassette
Riverola, JosepCase P-1096Service and Operations ManagementChristine de La Cassette et Saint-Sulpice, directora del Museo de La Cassette, en París, estaba preocupado por los resultados de una encuesta que había encargado poco tiempo atrás, a una empresa especialista en estudiar las actitudes de clientes. La encuesta mostraba un grado notable de satisfacción por la visita al museo, pero al mismo tiempo, y por primera vez, se apuntaban defectos que no se habían detectado claramente con anterioridad. Alguno...Starting at €8.20