IESE (España)
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Forming Ties That Will Free Your Firm
Eisenhardt, K.M.; Ozcan, PinarArticle ART-1533-EStrategyStrategic alliances provide opportunities to strengthen your market position, gain new capabilities and resources, and enable you to grow and expand during difficult times. Many large, highly resourced companies already know this and are leveraging it to their advantage. But how can a small firm with fewer resources obtain and manage a high-performing alliance portfolio? Getting the alliance portfolio you dreamed of, and then managing it well ove...Starting at €8.20
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United Breaks Guitars
Vaccaro, Antonino; Ramus, TommasoCase BE-202-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, Service and Operations ManagementUnited Continental Holdings, generally referred to as United for short, is one of the largest airlines in the world. Although it has its headquarters in Chicago (Illinois, United States), it operates nine different hubs, the other eight being Denver, Guam, Houston, Los Angeles, Newark (New Jersey), San Francisco, Tokyo (Japan) and Washington D.C. Like many companies in the transport sector, United claims: ?Our goal is to make every flight a posit...Starting at €8.20
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United rompe guitarras
Vaccaro, Antonino; Ramus, TommasoCase BE-202Business Ethics and Corporate Social Responsibility, Knowledge and Communication, Service and Operations ManagementUnited Continental Holdings, llamada generalmente por la forma abreviada United, es una de las mayores aerolíneas del mundo. A pesar de tener la sede central en Chicago (Illinois, Estados Unidos), opera en ocho aeropuertos más: Denver, Guam, Houston, Los Ángeles, Newark (Nueva Jersey), San Francisco, Tokio (Japón) y Washington, D.C., lo que supone un total de nueve aeropuertos diferentes. Como muchas compañías del sector del transporte, United af...Starting at €8.20
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Los lazos que harán despegar su empresa
Eisenhardt, K.M.; Ozcan, PinarArticle ART-1533StrategyLas alianzas estratégicas son idóneas para fortalecer la posición en el mercado, ganar capacidades y recursos nuevos y crecer y expandirse en tiempos de crisis. Muchas grandes empresas lo saben y les sacan un gran partido. Pero en el caso de las pequeñas, sin tantos recursos, ¿cómo puede forjar y gestionar una cartera de alianzas de alto rendimiento? Conseguir la cartera de sus sueños y gestionarla bien no es tan inalcanzable como parece si actúa...Starting at €8.20