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Dannon: mercadotecnia y responsabilidad social Corporativa
Marquis, Christopher; Shah, Pooja; Tolleson, Amanda; Thomason, BobbiCase HBS-410S22Leadership and People ManagementPara maximizar su eficacia, los casos de color deben imprimirse en color. A finales de 2009, The Dannon Company estaba considerando pro comunicando activamente sus esfuerzos en materia de RSE a los consumidores. Con la fuerte conexión entre la producción de Dannon de alimentos para la salud y su compromiso con la salud y la nutrición de las actividades de RSE de base, la comunicación de estas actividades a los consumidores podrían mejorar el éxit...Starting at €8.20
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Whole Foods: Balancing Social Mission and Growth, Teaching Note
Marquis, Christopher; Thomason, BobbiTeaching Note HBS-411057-ELeadership and People ManagementTeaching Note for 410023.Starting at €0.00
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VeeV on the Rocks, Teaching Note
Marquis, Christopher; Margolis, Joshua D.; Thomason, BobbiTeaching Note HBS-411076-ELeadership and People ManagementTeaching Note for 410006.Starting at €0.00
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The Dannon Company: Marketing and Corporate Social Responsibility (B)
Marquis, Christopher; Thomason, BobbiCase HBS-412047-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait.Starting at €5.74
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The De Beers Group: Exploring the Diamond Reselling Opportunity, Teaching Note
Esty, Benjamin C.; Gross, Daniel P.; Pickle, Lauren G.Teaching Note HBS-717481-EStrategyTeaching note for case 717430.Starting at €0.00
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Tempur Sealy International (A)
Esty, Benjamin C.; Pickle, Lauren G.Case HBS-718422-EStrategyThis case explores the long-term relationship between Tempur Sealy (TPX, a mattress manufacturer) and Mattress Firm (MFRM, a bedding retailer and TPX's largest customer). For almost 20 years, the firms enjoyed a mutually beneficial and commercially prosperous relationship. Yet in August 2016, Steinhoff (a large, South African retailer) made an offer to acquire MFRM. Whether this acquisition will affect the symbiotic relationship that had existed ...Starting at €8.20
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Tempur Sealy International (C)
Esty, Benjamin C.; Pickle, Lauren G.Case HBS-718424-EStrategyAnalyzes the commercial relationship between Tempur Sealy and Mattress Firm following the events discussed in the B case.Starting at €5.74
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The De Beers Group: Exploring the Diamond Reselling Opportunity
Esty, Benjamin C.; Gross, Daniel P.; Pickle, Lauren G.Case HBS-717430-EStrategyIn September 2014, Tom Montgomery (SVP of strategic initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore the $1 billion diamond market for pre-owned (recycled) diamonds. According to Montgomery, the motivation for the pilot program was to improve the consumer reselling experience and to enhance "diamond equity". Somewhat paradoxically, consumers typically received very low prices when they tried...Starting at €8.20
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Bega Cheese: Bidding to Bring Vegemite Back Home
Esty, Benjamin C.; Pickle, Lauren G.Case HBS-218001-EStrategyIn January 2017, the leadership team of Bega Cheese-the Australian dairy company-was considering a bid for Mondel z International's Australia and New Zealand (ANZ) grocery business, which included several leading consumer brands such as Vegemite, the icoStarting at €8.20
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Bega Cheese: Bidding to Bring Vegemite Back Home, Teaching Note
Esty, Benjamin C.; Pickle, Lauren G.; Saldutte, GregTeaching Note HBS-218016-EFinanceTeaching note for case 218001.Starting at €0.00