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Atmel: Igniting the B2C in B2B -Teaching Note
Shiv, Baba; Hoyt, DavidTeaching Note SGSB-M360TN-EMarketingAtmel Corporation is a manufacturer of semiconductors (chips). It is an engineering-driven business-to-business company, and prior to 2012 its marketing was largely limited to preparation of specifications, launching new products, and trade shows. In 2012, it hired Sander Arts as Vice President of Marketing. Arts was not an engineer, and had very different ideas about how marketing could add value to the company. For instance, he believed tha...Starting at €0.00
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Zappos.com:Developing a Supply Chain to Deliver now!
Hoyt, David; Marks, MichaelCase SGSB-GS65-EService and Operations ManagementZappos was founded in 1999, during the Internet boom, to sell shoes online. The company’s founding premise was to provide the ultimate in selection to its customers—all brands, styles, sizes, and colors. Zappos organized all aspects of its business (including recruiting, culture, call center, inventory, website, and supply chain) to provide the best possible service—it wanted to “wow” everyone who interacted with the company, from customers to e...Starting at €8.20
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Brazos Partners and Cheddar's Inc., Teaching Note
Hardymon, G. Felda; Lerner, Josh; Leamon, AnnTeaching Note HBS-808055-EFinanceTeaching Note for [806069].Starting at €0.00
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Kleiner-Perkins and Genentech: When Venture Capital Met Science
Hardymon, G. Felda; Nicholas, TomCase HBS-813102-EEntrepreneurshipGenentech is a rare success story in the biotechnology industry. Hundreds of billions of dollars of venture capital have been invested without the expected transformational effects. Established in 1976, Genentech was to develop the new science of recombinant DNA into viable therapeutic products with mass market appeal, something that most scientists agreed was at least a decade away. The founders, Herbert Boyer and Robert Swanson had limited fina...Starting at €8.20
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Apax Partners and Xerium S.A. (Spanish version)
Hardymon, G. Felda; Lerner, Josh; Leamon, AnnCase HBS-806S01EntrepreneurshipIn 2002, Apax Partners had to decide whether to accept a less-than-perfect offer for one of its portfolio companies or to refinance it. This company, a maker of paper industry consumables with a global presence, had been purchased in 1999 and performed extremely well since then. Despite being a solid, cash-generative operation, it didn't excite a lot of interest in the market. An early exit at a good multiple would be helpful for Apax's current f...Starting at €8.20
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Adams Capital Management: Fund IV, Teaching Note
Hardymon, G. Felda; Lerner, Josh; Leamon, AnnTeaching Note HBS-808053-EEntrepreneurshipTeaching Note to (806-077).Starting at €0.00
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New Enterprise Associates
Hardymon, G. Felda; Nicholas, TomCase HBS-813097-EEntrepreneurshipNEA was established in 1977 and it subsequently morphed into one of the largest venture capital firms in the world. Despite its size and significance, some other firms established during the same era such as Kleiner-Perkins and Sequoia (both were established in 1972), are arguably better-known. No venture firm, however, can parallel NEA in terms of its scale and its commitment to organizational and operational innovation. From early on the founde...Starting at €8.20
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Zappos.com: el desarrollo de una cadena de suministro para deslumbrar al cliente
Hoyt, David; Marks, MichaelCase SGSB-GS65ESService and Operations ManagementA finales de 2008, menos de 10 años después de su fundación, Zappos anticipaba alcanzar ventas brutas anuales pormil millones de dólares. Cuando su fundador propuso por primera vez la idea de vender zapatos en línea, el concepto fue recibido con intenso escepticismo. A pesar de los retos, la empresa había logrado un éxito espectacular.Era el minorista de zapatos en línea más grande del mundo, era rentable, crecía rápidamente y tenía una reputació...Starting at €8.20
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Part I: Uber in Washington, D.C
Callander, Steven; Hoyt, DavidCase SGSB-P81A-EEconomicsThis case recounts Uber’s experience in four cities at different points in time. This approach offers a way to examine Uber’s strategy for market entry and evaluate the performance of that strategy in these four cities, as well as elsewhere in the world. The cases included here help frame the discussion on the future of Uber’s expansion, and extract lessons for how a firm can successfully navigate the beyond-market business environment.Starting at €8.20
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Tad O'Malley: December 2004, Teaching Note
Hardymon, G. Felda; Lerner, Josh; Leamon, AnnTeaching Note HBS-808049-ELeadership and People ManagementTeaching Note to (806-024).Starting at €0.00