Ivey Business School (Canada)
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Native Deodorants: Sell or Swell
June Cotte; Toshaan HarjaiCase IVEY-9B20A073-EEntrepreneurship, MarketingThe founder and chief executive officer (CEO) of the direct-to-consumer deodorant startup Native Deodorant (Native) had grown the brand to one million active users in about two years. The company was founded in 2015 in San Francisco and had disrupted theStarting at €8.20
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La Colombe Coffee: The Tangible and Intangible Elements of Brand Identity
Solon Moreira, Ram Mudambi, Vyas SreenivasCase IVEY-W24682-EStrategyLa Colombe Coffee Roasters was founded in 1994 in Philadelphia, Pennsylvania, with the notion that “America deserves better coffee.” The company provided attractive cafés and an online coffee subscription program to its customers. It supported ethical traStarting at €8.20