Ivey Business School (Canada)
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Uber Technologies: Wrongdoing and Corporate Reputations
Gwyneth Edwards; Andrea Kim; Michael CarneyCase IVEY-9B20M221-EStrategyIn September 2017, Uber Technologies Inc. hired a new chief executive officer with instructions to prepare the company for an initial public offering and repair its internal culture and reputation. By the end of 2019, however, the company’s past wrongdoinStarting at €8.20
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Tristar Hotel Group: Customer Satisfaction and Technology Adoption
Thomas A. Maier; Ken EdwardsCase IVEY-9B20D023-EEntrepreneurship, Service and Operations ManagementKen Edwards, founder and chief executive officer (CEO) of Tristar Hotel Group (Tristar), was reviewing the financial performance for his bustling hotel portfolio. In the spirit of the risk-taking and experimental mindset that Edwards brought to Tristar, aStarting at €8.20