IESE (España)
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A New Model for the Pharmaceutical Industry: The Institute of OneWorld Health
Schoen, Oliver; Mair, JohannaCase DG-1480-EEntrepreneurship, Innovation and ChangeThis case introduces the Institute of OneWorld Health, a company dedicated to producing drugs for neglected diseases and the first non-profit pharmaceutical company in the world. Founded in 2000 by Dr. Victoria Hale, IOWH took expired and donated patent compounds and developed them through all the stages of clinical testing and approval into drugs to fight the world's most destructive diseases, usually occurring in Third World countries where per...Starting at €8.20
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Iluminum, S.A.
Lopetegui G.; Parés Canalias, Francisco; Renart, Lluís G.Case M-678-EMarketingStarting at €8.20
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Entropy International. Enabling Businesses to Make a Contribution to Sustainable Development - Teaching Note
Seelos, Christian; Mair, JohannaTeaching Note DGT-33-EStrategyNote prepared as an aid to instructors in the classroom use of case DG-1454-E Entropy International. Enabling Businesses to Make a Contribution to Sustainable Development.Starting at €0.00
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Iluminum, S.A.
Lopetegui G.; Parés Canalias, Francisco; Renart, Lluís G.Case M-678MarketingIluminum, S.A. es una empresa dedicada a la fabricación y venta de artículos para iluminación fundada en 1967. El caso describe los primeros pasos hacia la exportación. Tras unos tanteos infructuosos en Sudamérica (1982), la empresa es contactada por unos norteamericanos. El contenido principal del caso se centra en los esfuerzos de penetración del mercado USA, en el cual parece haber muy buenas perspectivas. Sin embargo, a pesar de haber nombrad...Starting at €8.20
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Entropy International. Enabling businesses to make a contribution to sustainable development
Seelos, Christian; Mair, JohannaCase DG-1454-EStrategyThis case documents the circumstances of managing the growth phase of a start-up company. Entropy International faces the unique challenges and opportunities of social entrepreneurship but also entrepreneurship in general. Founded by a visionary environmental activist in 1996 as an environmental consulting boutique in the United Kingdom, Entropy grew with the emerging needs of large multinational corporations to publicly report on and minimize th...Starting at €8.20