IESE (España)
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Aqueduct Medical
Rodríguez, Alejandro; Nueno, PedroCase E-92Entrepreneurship, MarketingAqueduct es una empresa emergente que diseña y fabrica un dispositivo médico para la aplicación terapéutica de frío tras una intervención de cirugía traumática o estética. Dos MBA del MIT y el IESE, y el equipo que reunieron, dan los pasos iniciales para la creación de la empresa y llevan a cabo los ensayos médicos necesarios. Paralelamente deben conseguir financiación para la nueva compañía. En el caso se valoran las diversas alternativas de fin...Starting at €8.20
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A Walk Through the United States
Bardolet Urgellès, David; Baucells Alibés, Manel; Ariño, Miguel AngelCase AD-374-EDecision Analysis, EconomicsThe case presents the well-known traveling salesman problem in the context of having to visit 48 U.S. State Capitals.Starting at €8.20
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Un paseo por Estados Unidos
Bardolet Urgellès, David; Baucells Alibés, Manel; Ariño, Miguel AngelCase AD-374Decision Analysis, EconomicsEl caso presenta el bien conocido problema del representante en el contexto de visitar 48 ciudades de Estados Unidos.Starting at €8.20
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Aqueduct Medical
Rodríguez, Alejandro; Nueno, PedroCase E-92-EEntrepreneurship, MarketingAqueduct is a start up designing and manufacture a medical device to apply cold temperature after esthetic or traumatic surgery. Two MBAs from MIT and IESE and the team they put together are going through initial steps of the venture through medical trials. In parallel they need to raise the funding the company. Different funding for alternatives are evaluated. The location of Aqueduct Medical is San Francisco and the venture is addressed primari...Starting at €8.20
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Glaxo: The acquisition of Wellcome
Canals, Jordi; Bardolet Urgellès, DavidCase ASE-386-EEconomicsThis case describes the changes in the world pharmaceutical industry in 1995 and presents the challenges for Glaxo (the leading European pharmaceutical firm) and the potential acquisition of Wellcome. This decision will differ from other acquisitions made by firms like Merck, oriented towards vertical integration and control over the distribution network. The main topics that the case covers are: industry analysis; value chain analysis; positioni...Starting at €8.20